ABC1 cinemagoers earn above average personal incomes in the UK and spend more than average on holidays and short breaks. They spent £1504 on average for holidays in the last year, which is 13% more than the average UK adult, and their spending accounted for 57% of the total £39.5 million spent on holidays by UK adults in the last year.

1. They earn above the average personal income of £24,073 1 , 29% more than the average UK adult Their average spend on holidays/ short breaks in the last year was £1504 2 , spending 13% above the average UK adult £22.6million was spent by ABC1 cinemagoers last year… … that equates to 57% 3 of total spend on holidays in the last year THEY INVEST IN THEIR TRAVELLING Source: TGI Q1 2011 | Base: All 15+ Adults Target: ABC1 Cinemagoers, who have been on holidays in the last 12 months 1. Average UK Adult personal income = £18,732 2. Average UK Adult holiday/short break spend in the last year = £1,327 3. Total spend on holidays/short break in the last year = £39,475,080