Targeting cinemagoers in Q1 2011? The top films attracting ABC1, Male, Female and Family audiences

1. Q1 2011 FILMS DCM.CO.UK

2. LOOKING TO TARGET IN Q1 2011… ABC1s

3. Source: DCM/Rentrak EDI. Last updated: 05.10.10 *Estimated impacts & release dates are subject to change. CINEMA: THE QUALITY BROADCAST CHANNEL IN Q1 THE FOLLOWING SIX FILMS ARE GUARANTEED TO DELIVER… THE KING’S SPEECH RELEASE DATE: 7 January 2011 STARS: Colin Firth, Helena Bonham Carter 5.0M DCM IMPACTS / 6.3M INDUSTRY IMPACTS* 127 HOURS RELEASE DATE: 7 January 2011 STARS: James Franco, Kate Mara, Clémence Poésy TRUE GRIT RELEASE DATE: 14 January 2011 STARS: Matt Damon, Josh Brolin, Jeff Bridges NEVER LET ME GO RELEASE DATE: 21 January 2011 STARS: Carey Mulligan, Keira Knightley, Sally Hawkins HEREAFTER RELEASE DATE: 28 January 2011 STARS: Matt Damon, Richard Kind, Cécile De France BLACK SWAN RELEASE DATE: 18 February 2011 STARS: Mila Kunis, Keira Knightley, Vincent Cassel, Natalie Portman

4. LOOKING TO TARGET IN Q1 2011… MALES

5. CINEMA: THE QUALITY BROADCAST CHANNEL IN Q1 THE FOLLOWING SIX FILMS ARE GUARANTEED TO DELIVER… SUCKER PUNCH (3D) RELEASE DATE: 25 March 2011 STARS: Emily Browning, Jon Hamm, Abbie Cornish, Jena Malone DRIVE ANGRY (3D) RELEASE DATE: 18 February 2011 STARS: Nicholas Cage, Amber Heard, William Fichter TRON RELEASE DATE: 17 December 2010 STARS: Jeff Bridges, Garrett Hedlund, Michael Sheen 4.8M DCM IMPACTS / 6.1M INDUSTRY IMPACTS* THE GREEN HORNET (3D) RELEASE DATE: 14 Jan 2011 STARS: Seth Rogen, Christoph Waltz, Cameron Diaz THE FIGHTER RELEASE DATE: 4 February 2011 STARS: Christian Bale, Mark Wahlberg, Amy Adams Source: DCM/Rentrak EDI. Last updated: 06.10.10 *Estimated impacts & release dates are subject to change. THE NEXT THREE DAYS RELEASE DATE: 7 January 2011 STARS: Russell Crowe, Liam Neeson, Olivia Wilde

6. LOOKING TO TARGET IN Q1 2011… FAMILIES

7. TANGLED (3D) RELEASE DATE: 28 January 2011 VOICE CAST: Mandy Moore, Zachary Levi, Ron Pearlman YOGI BEAR (3D) RELEASE DATE: 11 February 2011 VOICE CAST / STARS: Dan Aykroyd, Justin Timberlake, Anna Faris, Christine Taylor CINEMA: THE QUALITY BROADCAST CHANNEL 8.5M DCM IMPACTS / 10.7M INDUSTRY IMPACTS* THIS Q1 THE FOLLOWING SIX FILMS ARE GUARANTEED TO DELIVER… GNOMEO AND JULIET (3D) RELEASE DATE: 11 February 2011 VOICE CAST: Jason Statham, Emily Blunt, James McAvoy A TURTLE’S TALE (3D) RELEASE DATE: 25 March 2011 VOICE CAST: Melanie Griffith, Isabelle Fuhrman JUSTIN BIEBER 3D MOVIE RELEASE DATE: 1 April 2011 STARS: Justin Bieber RANGO RELEASE DATE: 4 March 2011 VOICE CAST: Johnny Depp, Bill Nighy, Alfred Molina, Ray Winstone Source: DCM/Rentrak EDI. Last updated: 05.10.10 *Estimated impacts & release dates are subject to change. Films part of the February and Easter Family Focus Bursts.