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  1. 1. American Chick Flick starring Jennifer Aniston: GenreWhat’s the favourite genre of movies?According to this survey, the three most popular movie genres are; Comedy, Horror and Romance. Achick flick is a cross between comedy and romance which means that this could be one of the mostpopular genres of movies which means that a good percentage of the population that goes to themovies watches the chick flick genre.What is a chick flick?A chick flick is a slang term for a film that combines love and romance with comedy which is designedto appeal to a female audience. Generally, a chick flick is a film designed to contain an innate appealto women, usually younger women. These films are generally held in popular culture as having simpleplot lines and characters. Several chick flicks have received high critical acclaim for their stories andperformances, for example, the 1983 film “Terms of Endearment” received Academy Awards for BestScreenplay, Best Picture, Best Director, Best Actress, and Best Actor in a Supporting Role.How American Chick Flicks are normally marketed?Modern campaigns have three acts: a year or more before the film debuts, an advertiser wouldintroduce it with 90 second teaser trailer over the viral internet which are called “leaks” of gossip orearly footage, in preparation for the main trailer, which appears four month before the release; fiveweeks before the film is open, the movie would then be advertised with a mass of 30 second TV spotsand also reminders of newspaper ads, magazines and billboards with 15 seconds spots. Studiosspend about 10 million dollars on the “basics” (cutting trailers and designing posters, conductingmarket research, flying the film’s talent to the press at the premiere, and the premiere itself) and 30million on the media. Between 70 and 80 per cent of that is spent on television advertisements,
  2. 2. enough so that the viewers should see the ads an average of fifteen times, 8 or 9 per cent on internetads, and the remainder of newspaper and outdoor advertising. The hope is that a potential viewer willbe prodded enough to make them decide what all the fuss is about.Dirty DancingDate: 1987Starring: Patrick Swayze, Jennifer Grey, Cynthia RhodesDirector: Emile ArdolinoCertificate: 15The NotebookDate: 2004Starring: Ryan Gosling, Rachel McAdams, James GarnerDirector: Nick CassavetesCertificate: 15
  3. 3. Bridget Jones’s DiaryDate: 2001Starring: Renee Zellweger, Colin Firth, Hugh GrantDirector: Sharon MaguireCertificate: 15TitanicDate: 1997Starring: Kate Winslet, Leonardo DiCaprio, Billy ZaneDirector: James CameronCertificate: 12
  4. 4. Pretty WomanDate: 1990Starring: Richard Gere, Julia Roberts, Ralph BellamyDirector: Garry MarshallCertificate: 15