1. American Chick Flick starring Jennifer Aniston: Genre
What’s the favourite genre of movies?
According to this survey, the three most popular movie genres are; Comedy, Horror and Romance. A
chick flick is a cross between comedy and romance which means that this could be one of the most
popular genres of movies which means that a good percentage of the population that goes to the
movies watches the chick flick genre.
What is a chick flick?
A chick flick is a slang term for a film that combines love and romance with comedy which is designed
to appeal to a female audience. Generally, a chick flick is a film designed to contain an innate appeal
to women, usually younger women. These films are generally held in popular culture as having simple
plot lines and characters. Several chick flicks have received high critical acclaim for their stories and
performances, for example, the 1983 film “Terms of Endearment” received Academy Awards for Best
Screenplay, Best Picture, Best Director, Best Actress, and Best Actor in a Supporting Role.
How American Chick Flicks are normally marketed?
Modern campaigns have three acts: a year or more before the film debuts, an advertiser would
introduce it with 90 second teaser trailer over the viral internet which are called “leaks” of gossip or
early footage, in preparation for the main trailer, which appears four month before the release; five
weeks before the film is open, the movie would then be advertised with a mass of 30 second TV spots
and also reminders of newspaper ads, magazines and billboards with 15 seconds spots. Studios
spend about 10 million dollars on the “basics” (cutting trailers and designing posters, conducting
market research, flying the film’s talent to the press at the premiere, and the premiere itself) and 30
million on the media. Between 70 and 80 per cent of that is spent on television advertisements,

2. enough so that the viewers should see the ads an average of fifteen times, 8 or 9 per cent on internet
ads, and the remainder of newspaper and outdoor advertising. The hope is that a potential viewer will
be prodded enough to make them decide what all the fuss is about.
Dirty Dancing
Date: 1987
Starring: Patrick Swayze, Jennifer Grey, Cynthia Rhodes
Director: Emile Ardolino
Certificate: 15
The Notebook
Date: 2004
Starring: Ryan Gosling, Rachel McAdams, James Garner
Director: Nick Cassavetes
Certificate: 15

3. Bridget Jones’s Diary
Date: 2001
Starring: Renee Zellweger, Colin Firth, Hugh Grant
Director: Sharon Maguire
Certificate: 15
Titanic
Date: 1997
Starring: Kate Winslet, Leonardo DiCaprio, Billy Zane
Director: James Cameron
Certificate: 12

4. Pretty Woman
Date: 1990
Starring: Richard Gere, Julia Roberts, Ralph Bellamy
Director: Garry Marshall
Certificate: 15