Europe-Allemagne-Munich

1. Engineered
Music
• CONTEXT
• TARGET GROUPS
• SCHEDULING
• BRANDING
• TAILOR-MADE
LOYALTY
ENGAGEMENT
SALES
Random
Music
LOYALTY
ENGAGEMENT
SALES
MORNING
LUNCH
TIME
HAPPY
HOUR
AFTERNOON EVENING
In EU, 6 stores out of 10 play music. But only 10% play
engineered music.

2. increase
SALES
optimize
CUSTOMER EXPERIENCE
increase
BRAND LOYALTY
of gross sales
increase due to
in-store music
tailored to
a brand
of customers who
say that music adds
to atmosphere, and
influences their
purchase decisions
customers say
in-store music
has a positive effect
on their perception
of a brand
Sources: Studies from Stockholm School of Economics (Sweden), University of Texas (USA), and Mac Gill University (Canada)
86%
+
32%
8
10
Engineered music has a massive impact on customer’s
purchasing behavior when in store

3. -2 -1 0 +1 +2 +3 +4 +5
Free to try / length of trial
Ease of setup
Ease of use
Price
Contract, hardware, …
Intelligence / automation
Interactivity for user
MOOD MEDIA
(Canada)
KETCHUP MUSIC
(Germany)
SOUNDSUIT
(Germany)
from €120/m from €49.90/m €29/m
unsatisfying excellent
Soundsuit: smarter, easier and cheaper than the competition.

4. FIELD
sales
ONLINE
sales
Teams of
DJs
Proprietary
ALGORITHMS
SATELLITE
transmission
INTERNET
streaming
Proprietary
HARDWARE
Cross-device
SOFTWARE
SONG
MATCHING
MOOD
SCHEDULING
MACHINE
LEARNING
FEATURE
EXTRACTION
€120 €29
MOODMEDIA SOUNDSUIT
How does Soundsuit technology disrupt the B2B music industry?

5. €4B MARKET + FIRST TRACTION PROPRIETARY TECHNOLOGY
EASY. LEGAL. AFFORDABLE. EXPERIENCED TEAM
Kalisa Irving, CEO
M.A.
Dr. Matthias Gruhne, CTO
PhD Computer Science
Mikaël Bourdon, CPO
M.Sc. Tech. & Management
SONG
MATCHING
MOOD
SCHEDULING
MACHINE
LEARNING
FEATURE
EXTRACTION
90%
White
Space
€29
Soundsuit in a nutshell
✓ From 0 to 40
customers in 7
months
✓ 20% conversion
rate (free to paying
users)
✓ LTV/CAC > 3