2. About
https://www.youtube.com/watch?v=wAbWA0SJhyM
• 16 years of brand
experience at one of the
most iconic American
guitar companies in the
world
• Creative and highly
motivated with extensive
product marketing
experience
• Intensive brand
management that lead to
66% growth at Fender
Acoustics
4. Collaborative Projects
Tom Petty, rock icon, with his
sold out limited edition Fender
Acoustic Custom Shop model.
Punk legend Tim Armstrong
and his best selling Fender
Hellcat acoustic.
The one and only King of Rock-
n-Roll with a truly unique one
of a kind Fender Acoustic
licensed through the Elvis
Presley Enterprises
5. Experience
2008-2015 Fender Musical Instruments Scottsdale, AZ
Marketing Product Manager -Fender Acoustics
Developed and implemented three year plan
Created and communicated brand strategy
Increased sales by 66% from 2008 through 2015
2003-2008 Fender Musical Instruments Scottsdale, AZ
Marketing Product Manager – Gretsch
Coordinated with purchasing, planning, and factories delivery of product
Established new product and execute yearly business plan
Organized and establish trade show inventory, literature, and exhibits
2001-2003 Fender Musical Instruments Scottsdale, AZ
Marketing Product Manger - Strings, Parts, and Accessories
Organized with factory monthly planning and purchasing of product
Composed content and creative direction of sales catalog
Created test marketing strategy for introduction of new product
1998-2001 Fender Musical Instruments Scottsdale, AZ
Inside Sales Representative - Accessories
Serviced music retailers
Coordinated efforts with outside sales force
Fender Salesman of the Year, 1999
6. Computer Skills and Education
Windows XP, Microsoft Word 2000, Excel, PowerPoint,
Outlook, Adobe Photoshop, SAP Business Software,
Garage Band, IMovie, Amplitube, Sketchbook Pro,
Manga Studio, and proficient in Macintosh computers.
Graduated University of Nevada, Reno – General
Studies - 1991
7. Recommendations
“Jim is highly skilled at synthesizing a wide variety
of information into product strategies that
produced substantial growth in the Fender
acoustic product segment, year after year.”, Paul
Meisenzahl, SVP FMIC Acoustics Division 2008 to
2014
“Over the last 5 years he has reinvigorated a
product line in decline into one of the company's
highest growth divisions, a testament to his vision
and abilities.”, Justin Norvell, VP Product
Development – Fender Electric Guitars.”
“In my immediate experience in working with Jim,
we have focused on the product line management
aspects of his position. He has proven his
capabilities in forecasting, budgeting and
engaging in the S&OP process. He is timely in his
deliverables and deadlines. In addition, he is
friendly, courteous and professional in his
communications - making him a pleasure to work
with. “, Heather Tammelleo, Director Global
Supply Chain Fender
“Jim has displayed a keen marketing sense,
especially as the Product Manager for Fender
Acoustics, a priority at the world's most iconic
guitar manufacturer. “, Jason Farrell MBA, Public
Relations Manager at Fender
“He is balanced in his approach, and he
consistently sought to create consensus across
functions in order to bring his vision of product
introduction and maintenance to fruition.”, Sergio
Villanueva, VP of Fender Manufacturing 2008 -
2014
