From the digital economy to the (digital) trust economy The document discusses the growing issue of cyber attacks and data breaches, and consumers' continued trust and use of technology even with increasing risks. While companies invest in security, cyber crime still costs hundreds of billions annually. New technologies like autonomous vehicles, the Internet of Things, smart cities and robots will introduce additional risks. However, business opportunities also exist to build trust through secure identity, trusted third parties, and blockchain technology. Regulators must find the right balance between security, privacy and costs versus competition and innovation through refined ex-ante and ex-post regulation.