Gilles fontaine - EAO - Country of origin and targeting audiovisual services
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TV channels targeting another country account for 30% of TV channels in Europe. They sometimes account for a significative market share. On-demand services now follow the same path.
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Gilles fontaine - EAO - Country of origin and targeting audiovisual services
- 1. Targeting services Gilles Fontaine Head of Department for Information on Markets and Financing Strasbourg, 12 December 2016
- 2. What does “targeting” exactly means?
- 3. Channels established: 104 Channels for Sweden: 60 Channels targeting other countries: 44 Channels available: 175 Foreign channels: 115 Channels targeting Sweden: 53 Channels technically available: 62 An example: private TV channels in Sweden
- 5. 2 13 9 1 1 19 Channels “targeting” from Sweden
- 6. Criteria for targeting Linguistic version Content of the license Local programing Local advertising Local subscription
- 7. Are targeting channels significant in economic terms ?
- 8. Are targeting channels significant … in terms of number of channels ? About one third of private TV channels licensed in the EU are “targeting channels” About 60% are established in the UK
- 9. Are targeting channels significant … in terms of market power ? Daily audience share < 10% > 20%Include generalist channels Targeting channels: Mostly thematic channels A national secondary “registration” may be needed to use DTT spectrum
- 10. Are on-demand services different?
- 13. YES… For the major countries where targeting channels had only a limited market power YES…Because some of the biggest players are (presumably) established in the US Are on-demand services different?