Ramon Fernandez discusses building trust in the digital age. He outlines a trust framework with six keys to empower customers: quality network through investment; high quality service similar to face-to-face; data protection through safety, control, transparency and support; moral bond through a digital society forum; compliance and ethics that benefit all stakeholders; and commitment to employees through reinforced cooperation. Fernandez argues that technology has changed people's lives and that building trust together is important as boundaries fade in a distributed, connected world of both progress and retreat.

1. Ramon Fernandez
Deputy CEO, Chief Financial and Strategy Officer
November, 16th 2016
Trust in the Digital Age

2. A time of paradoxes…
Connected world Retreat
Progress Technology

3. Trust Framework
=
Empowering our
Customers

4. Technology,
a step change
in people’s life
Technolog
y

5. A time of paradoxes…
Frontiers Bounderies fading away
Private Professional lives
Real Digital
Privacy Usage

6. Trust, a moving target

7. Global vs Personal

8. A distributed trust era

9. Technology = Progress

10. Six keys to empowering
our customers
1. Quality of network = Investment
2. High Quality of service = Face to Face
3. Data Protection = Safety, Control, Transparency, Support
4. Moral Bond = Digital Society Forum…
5. Compliance & Ethics = Benefits for All Stakeholders
6. Commitment to Employees = Reinforced Cooperation

11. Let’s Build Trust
Together!