The document discusses the six pillars of content marketing: 1. Context - Provides branding and message relevance by drawing prospects in and engaging them. 2. Channel - Distributes messages through one-to-many, many-to-many, and one-to-one channels. 3. Connections - Creates bait to attract readers across platforms, shares content across platforms to build relationships, and allows sharing of content. 4. Quality - Content should be accurate, in-depth, and well-written. 5. Visibility - Readers should easily be able to find the content. 6. Relevance - Content should be relevant to buyer personas.

1. Presented By
Mustahid Ali
Puneet Amin
Digvijay Singh Yadav

7. CM

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20. THE EVOLUTION OF
CONTENT
MARKETING

46. 6 PILLARS OF CONTENT MARKETING
1. CONTEXT:
Provides the basis for
branding and message
relevance. It draws
prospects in and
engages them
1.Integrates elements of an
organization's brand
2.Creates backdrop for conveying
your offering's story.
3.Supplies the place where
content appears.
2. Channel:
Distributes messages
One-to-many, Many-to-many,
One-to-one..

47. 3. CONNECTIONS:
1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER
PLATFORMS.
2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS
ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS.
3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR
SHARE INFORMATION.
4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND
COMMUNICATIONS.
4. QUALITY:
1. Accurate
2. In Depth
3. Well Written
6 PILLARS OF CONTENT MARKETING
3. CONNECTIONS:
1. CREATE BAIT TO LURE READERS AND PARTICIPANTS IN ON OTHER
PLATFORMS.
2. PLACE CONTENT ON A MIXTURE OF PLATFORMS WHERE READERS
ENGAGE TO MAXIMIZE REACH AND BUILD RELATIONSHIPS.
3. ENABLE READERS, PROSPECTS, AND CUSTOMERS TO FORWARD OR
SHARE INFORMATION.
4. SUPPORT MARKETING INITIATIVES ON OTHER PLATFORMS AND
COMMUNICATIONS.

48. 5. VISSIBILITY:
6. RELEVANCE
Readers should be able to
find your content – easily.
6 PILLARS OF CONTENT MARKETING

49. 1. BASED ON AVERAGE ORDER VALUE, WHICH SOURCE OF TRAFFIC IS MORE PROFITABLE:
2. A BRAND'S CONTENT SHOULDN'T ALWAYS BE RELEVANT TO ITS BUYER PERSONAS.
3. WHEN IS THE BEST TIME OF DAY (OR NIGHT) TO SEND AN EMAIL TO YOUR LIST, TO GET THE BEST
RESPONSE?
4. NAME THREE PILLARS OF ONLINE CONTENT MARKETING?
5. KEYWORD RESEARCH TOOLS ALLOW YOU TO SEE WHAT PEOPLE ARE ACTUALLY SEARCHING FOR ON THE
WEB.
QUICK QUIZ
search social
True False
None
True False
Context Channel Connections Relevance