This document discusses an approach to "liquid and linked content development" with 10 sections. It outlines the case for changing traditional storytelling to a more evolutionary approach using five key capabilities. It also details how to bake live engagement into plans, develop liquid content through iterative production, and apply research and dollar multipliers. The overall approach aims to tell stories in a more adaptable way through liquid content.

1. Edited by- Digvijay Singh Yadav

2. 1. HOW DOES CONTENT
EXCELLENCE APPROACH
“LIQUID & LINKED CONTENT
DEVELOPMENT”?

8. 2. THE CASE FOR CHANGE

13. 3. THE EVOLUTION OF
STORY TELLING

16. FIVE KEY CAPABILITY
AREAS OF STORY TELLING

19. 4. BAKING LIVE
POSITIVELY INTO OUR
STORY TELLING PLANS

22. 5. FROM INSIGHTS TO
PROVOCATIONS, THE BIG FAT
FERTILE CREATIVE BRIEF

26. 6. DEVELOPING LIQUID CONTENT

34. 7. APPLYING THE 70/20/10
INVESTMENT PRINCIPLES FOR
LIQUID CONTENT

37. 8. RESEARCHING LIQUID CONTENT

44. 9. APPLYING THE DOLLAR
MULTIPLIER TO THE
ITERATIVE PRODUCTION
PROCESS

49. 10. IN SUMMARY

55. THANK YOU !