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SPRINT 13 Workshop 6 The use of social media Emer Coleman - GDS and Dave Britton Met Office

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SPRINT 13 Workshop 6 Introduction to social media and its use in the government environment. How the Met Office has embraced social media as a key channel to raise awareness of products and services. Emer Coleman - GDS and Dave Britton - Met Office

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SPRINT 13 Workshop 6 The use of social media Emer Coleman - GDS and Dave Britton Met Office

  1. 1. The use of social mediaDave Britton, Head of News and Social Media© Crown copyright Met Office
  2. 2. A social journey three years to build a community Listen Talk Engage Sustain© Crown copyright Met Office
  3. 3. Managing reaction in the media© Crown copyright Met Office
  4. 4. Managing reaction in the media George Monbiot (52,838) Met Office response to latest David Rose cobblers on #climatechange in @mailonline: http://t.co/8ue06nPX George Monbiot (52,838) See what Met Office told Rose, and how he represented it. Do these look like unwitting mistakes to you? http://t.co/8ue06nPX Professor Brian Cox (818,337) RT @GeorgeMonbiot: Met Office response to latest David Rose cobblers on #climatechange in @mailonline: http://t.co/8ue06nPX Earth Sky (23,365) UK Met Office did NOT say global warming stopped 16 years ago. http://t.co/8ue06nPX Leo Hickman (3,535) Met Office responds forthrightly to David Roses global warming stopped article in Mail on Sunday http://t.co/8ue06nPX© Crown copyright Met Office
  5. 5. Using social proactively #greatstorm© Crown copyright Met Office
  6. 6. Using social proactively #greatstorm • Social content across our channels directly engaged with over 11,000 and was shared by others to reach over 345,000 • 237 pieces of broadcast, print & online coverage • BBC News, BBC Breakfast, Channel 4 News, BBC Spotlight, ITV Westcountry, Meridian and Midlands. BBC Radio 4, BBC Radio Cumbria Manchester and Belfast, Guardian and Telegraph • Embedded online content by RMetS, NetWeather,© Crown copyright Met Office
  7. 7. What social media can do for your communities and you Provide information Deliver Support your partners messages Provide Social Media a point of in an Be consistent contact Emergency Provide Correct reassurance misinformation Be quick, responsive & available© Crown copyright Met Office
  8. 8. www.facebook.com/metoffice twitter.com/metoffice www.youtube.com/themetoffice www.flickr.com/metofficewww.metoffice.gov.uk metofficenews.wordpress.com plus.google.com/metoffice© Crown copyright Met Office

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