meetaries

1. TECHNOLOGY ACCEPTANCE MODEL
Prepared by:
Diane Marie Q. Serino

3. is an information systems theory that
models how users come to accept and
use a technology.
TECHNOLOGY ACCEPTANCE
MODEL (TAM)
Davis et.al (1989)

4. 2 key factors influence
their behaviour
 Perceived Usefulness (PU)
 Perceived ease of use (PEOU)

5. A bit of history...
 Theory of Reasoned Action (TRA)
 Theory of Planned Behaviour (TPB)

6. TECHNOLOGY ACCEPTANCE
MODEL (TAM)
Davis et.al (1989)

7. THANK YOUTHANK YOU
THE ENDTHE END

8. References:
 https://en.wikipedia.org/wiki/Technology_acceptance_model.R
(August 30, 2015)
 http://www.slideshare.net/DamianGordon1/technology-accepta
(August 30, 2015)
 http://www.slideshare.net/krissyk/theory-of-planned-
behavior?next_slideshow=1.Retrieved(September 1,
2015)
 http://mail.tku.edu.tw/myday/teaching/1001/SMM/S/1001
SMM_T1_Paper_Report_20111007_TAM.ppt.Retrieved(
September 1, 2015)
 http://www1.aucegypt.edu/faculty/sherifkamel/Selected
%20Topics%20in%20Management%20of
%20Information%20Systems/Presentations/Technology
%20Acceptance%20Model.ppt.Retrieved(September 1,
2015)