2. Invention Know your audience. Pick a subject appropriate to identify with the audience no matter what the argument is.
3. Arrangement Organize the presentation of the points in the argument. Smooth transitions for the points to flow together so the “right thing is said at the right time”. This will have a much greater effect to reach the goal of the presentation.
4. Expression Choose appropriate words for target audience. Careful word choice helps the audience to successfully understand the message. It helps the audience to identify with the arguer, hence, easier to persuade them.
5. Memory Ages ago, orators had to memorize their speech. Today, we have the wonderful technology to read our speech off electronic devises. Practice makes perfect! It shows you know your stuff.
6. Delivery The way the person speaks. Charisma is very important. The variations of volume of voice can influence the audience. And gestures used can help with empowering a point during a speech.
