Seminar 1

1. Seminar: Introduction to
Sustainability
Topic Number: 1
Sustainability

2. 2
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Overview

3. 3
• Develop understanding of how the concept of sustainability is
adopted in organisations.
• Critically analyse the implications of engaging in sustainable
practices versus not engaging in sustainable practices.
Learning outcomes
of this Seminar

4. 4
Novo Nordisk Case Study
Source: http://www.novonordisk.com/press/photo_library/photo_library.asp

5. In groups of 2-3, answer the following
questions:
Question 1: What is the ‘Triple Bottom Line’?
Question 2: How are they addressing their triple
bottom line? Give examples of how each of the three
pillars of sustainability are being addressed.
Question 3: What are the benefits to Novo Nordisk of
adopting the triple bottom line principle?
Novo Nordisk Case Study
Questions

6. Question 4: What are externalities?
Question 5: What externalities would Novo Nordisk be
creating if they did not have a Blueprint for Change
programme?
Question 6: With the Blueprint for Change programme
in place, what externalities are Novo Nordisk creating?
Novo Nordisk Case Study
Questions

7. Question 7: How is the Blueprint for Change
programme allowing the stimulation of market growth?
Question 8: What do you think is meant by the term
‘licence to operate’ in the last sentence of the case
study?
Novo Nordisk Case Study
Questions

8. Next session
We will be looking at the value, competitive
advantage and challenges sustainability
creates in organisations

9. End of Seminar
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© Pearson College 2013