Vritti is one of the Gold Sponsors of the Marcus Evans Events for last 8 years

1. HOW TO
REACH
RURAL TG
COST EFFECTIVELY

2. TRADITIONAL
MEDIUM
CHALLENGES TO
REACH RURAL
RELEVANT CONTENT AND LOCALIZATION STILL
A MAJOR ISSUE
POW ER AVAILABILITY ISSUES
LITERACY LEVELS IS STILL A CONCERN
UN-CONTROLLABLE AND DIFFICULT TO MANAGE

3. HIGH
POTENTIAL
MEDIUM TO
REACH RURAL
W HATSAPP | FACEBOOK | IVR | V OICE CALLS
M o b i l e &
I n t e r n e t
T r a n s i t
M e d i u m
B T L A c t i v i t y
INFORMATI ON BOARDS | AUDIOW ALA BUS STAND |
PUBLIC SERVICES AND UTILITIES BRANDI NG |
TRANSIT MEDIA
BUS AND RAILW AY STATIONS | YATRA AND JATRA |
GOVT OFFICES | SCHOOL | PETROL PUMPS |
MANDIS

4. “
“WE ALL KNOW THE 4 A’S OF RURAL
MARKETING
ACCEPTANCE, AWARENESS, AVAILABILITY
AND AFFORDABILITY”

5. AWARENESS
IS THE BIGGEST CHALLENGE FOR BRAND
MARKETERS IN RURAL MARKET
BECAUSE OF THE FOLLOWING REASONS

6. ATTITUDE OF RURAL CONSUMER:
FUNCTIONALITY IS MORE IMPORTANT THAN STYLE AND PACKAGING
ANY PRODUCT IS OK, BRAND DOESN’T MATTER
BEHAVIOUR OF RURAL CONSUMER:
FRIGHTEN TO LISTEN, ENGAGE AND RESPONSE
BUY IN SMALL QUANTITY AND DON’T WANT TO SPEND MUCH
BELIEVE & TRUST THE WORD OF MOUTH. LOW ON SELF DECISION MAKING
COMMUNICATION OF RURAL CONSUMER:
DIFFICULT TO PERCEIVE A METAPHORICAL BRAND MESSAGE
COMMUNICATING WITH EASE AND UNDERSTANDING & LANGUAGE BARRIER

7. A GET-THROUGH
HOW VRITTI IMEDIA HAS HELPED BRANDS TO
OVERCOME THEIR CHALLENGES WITH BRANDING IN
THE RURAL INDIAN MARKET

8. 5E’S LEAD TO
A SUCCESSFUL
RURAL
AWARENESS
CAMPAIGN
EYES & EARS
EDUCATE
EXPERIENCE
EVALUATE
ENDORSE
MASS CAMPAIGN TARGETED AT RURAL DISTRICT/TALUKA/ZONE
EDUCATING ON THE BENEFITS PURPOSE AND DEVELOPING A
BEHAVIORAL & ATTITUDE CHANGE
MAKING PEOPLE EXPERIENCE THE BRAND THROUGH
INNOVATIVE CONCEPTS & ENGAGEMENT
FEEDBACK FROM CONSUMER EXPERIENCES TO BE CAPTURED
& ANALYZED
THE POSITIVE INFLUENTIAL & HAPPY CUSTOMER FROM THE
ABOVE TO BE TREATED AS BRAND AMBASSADOR

9. EYES AND
EARS
CAMPAIGN
ALWAYS THE FIRST

10. MEDIA OPTIONS
FOR
EYES AND
EARS
CAMPAIGNS
LOCAL RADIO | CABLE TV | A UDIO W ALA BUS
STAND | LOCAL PRINTL O C A L I Z E D
M A S S
M E D I U M
O U T D O O R
HOARDI NGS AT BUS, RAILW AY, FOODMALL , DHABA
& PETROL PUMPS | TRANSIT VEHICLES | BUS &
AUTO RICKSHAW
P O P M E D I U M
INSTORE & RETAIL POPUP BRANDI NG | BRANDI NG
AT SALON & GYMS

11. ZEE SALOON AND GYMS RURAL CAMPAIGN

12. EDUCATE
CHANGE THE
MINDSET

13. MEDIA OPTIONS
FOR
EDUCATION
AUDIO W ALA BUS STAND | LOCALIZED MESSAGING
| IVR | C INEMAL O C A L I Z E D
M A S S
M E D I U M
B T L
A C T I V I T I E S
VAN ACTIVITY | STALLS | FOLK NATAK’S | STREET
SHOW S | THEATRE | GAMES | CONTEST S | LED
SCREENS | VIDEOS

14. CADBURY PERK ACTIVITY AT AUDIO WALA BUS STAND

15. EXPERIENCE
MAKE CONNECTION

16. MEDIA OPTIONS
FOR
EXPERIENCE
LED SCREENS | VIDEOS | STREET
DEMONST RATI ONS | PRODUCT SAMPLING | DEMOS |
TRIALS | CONCEPT UAL ENGAGEMENT
L O C A L I Z E D
M A S S
M E D I U M
P O P M E D I U M
GIVEAW AY GIFTS | I NSTORE ENGAGEMENT
PROGRAM | SAMPLING

17. UJJAIN KUMBH – NAVRATAN HAIR OIL

18. EVALUATE
MEASURE
RESPONSE

19. MEDIA OPTIONS
FOR
EVALUATE APPS | MISSED CALL | SMS |
FACEBOOK
DIGITAL

20. HONDA CAMPAIGN – BUS STAND BECOMING A SHOWROOM

21. ENDORSE
RECONNECT

22. MEDIA OPTIONS
FOR
ENDORSE TELECALLING | SMS | APP | LIKE ON
FACEBOOK | REFERRAL
DIGITAL

23. GHADI PANDHARPUR WASHING ZONE

24. METHODOLOGY
FOR DOING A
RURAL
CAMPAIGN
○ F O C U S A N D T A R G E T O N A D I S T R C I T / T A L U K A / Z O N E
○ D O A P R E - C A M P A I G N S T U D Y I N T E R M S O F B R A N D A W A R E N E S S A N D
I D E N T I F Y I N G T Y P C I A L M A R K E T I N G C O N C E R N S
○ F R O M T H E A B O V E C L E A R L Y S P E C I F Y T H E C A M P A I G N O B J E C T I V E .
○ I D E N T I F Y C O N G R E G A T I O N P L A C E S I N T H E D I S T R I C T / Z O N E .
○ I D E N T I F Y I N N O V A T I V E A N D E F F E C T I V E L O C A L M E D I A P R O P E R T I E S
○ T H I N K L O C A L B Y U N D E R S T A N D I N G K E Y I N S I G H T S , N U A N C E S A N D
D I A L E C T S W H E N I T C O M E S T O D E S I G N I N G A N D C O M M U N I C A T I N G T H E
C A M P A I G N
○ E X E C U T E T H E C A M P A I G N O N P I L O T B A S I S I N T A L U K A A N D R O L L I T O U T
A C R O S S D I S T R I C T S A N D T H E N A C R O S S S T A T E .
○ A L A Y S D O A P O S T E V E N T M E A S U R E M E N T A N D T H E N F O L L O W I T U P W I T H
A D I G I T A L C A M P A I G N W H I C H I N C L U D E S E V A L U A T I O N A N D E N D O R S E M E N T
○ M A K E A V I D E O A N D P U B L I S H I T O N S O C I A L M E D I A & T H E N T A R G E T
T H R O U G H D I G I T A L M E D I A
C O N T … . . .

25. OOH IMPACT
ON ONLINE
ACTIVITY
A Nielsen OOH survey has found that OOH delivers more online
activity per ad dollar spent compared to television, radio, and print.

26. ABOUT
VRITTI IMEDIA

27. ABOUT VRITTI
IMEDIA
• VRITTI IMEDIA IS A SPECIALISED RURAL MARKETING COMPANY.
• OVER 20 YEARS OF EXPERIENCE
• 360 BTL, OUTDOOR MEDIA AND DIGITAL MARKETING AGENCY
• 200+ PEOPLE WITH PAN INDIA PRESENCE
• MOST ADMIRED BTL & RURAL MARKETING AGENCY IN 2016 &
2017
• PIONEERED THE AUDIO WALA BUS STAND – DIGITAL AUDIO
NETWORK AT PUBLIC PLACE
• VRITTI GROUP IT BUSINESS SPECIALIZES IN ERP, CRM &
WAREHOUSE MANAGEMENT. ALSO HAVE SOFTWARE FOR PETROL
PUMPS AND MANDIS

28. OUR CLIENTS

29. THANK YOU