Product Portfolio, Product Level, Product Levels, Product Mix, Packaging, Labeling, Price points

1. Marketingproject
Vivel Soap

2. Presented by :
DHRUBARAJ DAS

3. Vivel, ITC’s leading personal care brand and one
of India’s most exciting brands,
introduces ‘Love & Nourish’ an exquisitely
crafted bathing range.
This new skin nourishing range with Vitamin E
under the Vivel brand is a manifestation of the
growing consciousness amongst women towards
personal grooming and the compelling need for
nourishment.
INTRODUCTION

4. PRODUCT PORTFOLIO

5. PRODUCT LEVELS
Cleaning & Hygiene tool
To keep body fresh & healthy
Moisturizing & nourishing skin
Protection from germs
Will give daily glow

6. PRODUCT MIX:
FRAGRANCES SIZES
• Aloe Vera
• Green Tea
• Mixed Fruit + Cream
• Glycerin
• Ayurveda Essence
• Double Moisturizer
• 100gm
• 150gm
LENGTH
DEPTH: 6*2 = 12

7. PACKAGING
This Vivel soap comes in a unique double layer packaging of clear
film and carton pack which ensures product freshness and gives
the soap a luxurious look.

8. LABELING
o Vivel’s labeling shows vitamin E inside which
nourish your skin
o Fragrances
o Key ingredients
o It shows ITC’s quality product
o It has a bar code on the label

9. PRICE POINTS OF ALL VARIANTS
100gm of Vivel soap available @ Rs 29
Pack of 3 Vivel soap available @ Rs 78
Pack of 4 Vivel Soap available @ Rs 94