Trading In Africa's presentation describing our ambition and the services we provide.

1. Trading in Africa
Building Bridges to Africa

2. Who are we?
FOUNDER
Dax de PREMONVILLE
18 years experience
International business, import-export, sales marketing &
distribution, sourcing and procurement, business development in
Africa
A growing network of regional partners
HQ
(Dakar)
South
Africa
Ghana
China
ChileUSA
Brazil
…
Multisectoral skills in business development
to and from Africa
Counseling & Market Studies
Guidance and follow-up
Representation
International Trading
Network link

3. Africa
A growing potential
The population will more than double to be ¼ of
global population in 2050
1950 2013 2050
0,2 billion
1,1 billion
2,4 billion
$
$
2013
2050
The continent’s GDP will grow 15 fold by 2050
50% of the population is under 19
2 Trillion $ 29 Trillion $

4. Where installation is difficult
Obstacles Solutions
Quality data is often unavailable,
incomplete or unreliable
1 continent, 54 countries with
their own specificities
Political and economical risks
(instability, insecurity, ambiguous rules and
regulations)

5. Our services
Accompanied
establishment
Trading
Business
Development
Investment
opportunities

6. Prospection Conception & Execution Follow-up & Audit
Accompanied establishment
Determining target
markets and
potential partners
Initial contact,
vetting partners
First talks and
negotiations (contract,
action plans)
Action plan conception in line with
implantation strategy
ensuring consistency of medium and long-term
objectives
Round table planning & strategy
validation
Execution of action plan and
development support
Supervision and
control of
contractual terms
Centralized control
and follow-up (orders,
logistics and payments)
Sales force and
action plan
oversight

7. Trading
Sourcing & Procurement Intermediation
 Securing business transactions:
• Reception / verification of
goods
• Invoicing and transfer of funds
 Search and approach of diverse
business actors
(producers, exporters, importers,
industries, etc.)
 Finding and identifying products
(brands, technologies, competences
adapted to African and/or international
markets)
 S&P management
(purchases, sales logistics, invoicing)
Transparency

8. Business Development
Reachable, ethical and sustainable
turnover growth through:
 Permanent environment analyses
 Detection and exploitation of
opportunities
 Constant network development and
establishment strategy
improvement

9. Investment Opportunities
Synthesizing opportunities
Africa’s economical growth offers great opportunities for investors, but the
continent’s heterogeneity and complexity calls for a specific approach.
Screening and analyzing information feedback from local field
agents (maintaining high level contacts in local and international companies,
financial institutions, government organizations, etc.)
Transaction oversight from start to finish
1
2
3

10. Keys to success
Adaptation to
markets
Permanent audit
Rigorous
organization
Market knowledge
Key partnership
Action plan
Products, brands and services of diverse origins
adapted to the specificities of the African markets
Vetting and motivating the right partners for business
development
Network market proximity allows for up-to-date and
reliable economic intelligence
Excellent conception, preparation and execution
Quality audit of services, partners and agents
From headquarters to local network partners to
optimize services, communication and feedback

11. A growing network of partners in Africa and around the world
ChinaUSA
Open Agencies
Opening Agencies
Canada
Brazil
Guatemala
DRCGhana
Senegal
South Africa
Tanzania
Chile

12. Some of our clients
Thomas Henry
Soft drinks
Polaris
Off-road vehicles
Global
Brands
Alcoholic beverages
Getein Biotechnology
Biomarker analyzers
Companhia Müller de Bebidas
Premium cachaça
CARE Recycling
petroleum derivatives
recycling technology