Promoting International Collaboration (PIC) is facilitating professional business tours and trade mission delegations to and from Israel to encourage commerce, and foster closer business relationships between Africa and Israel.

1. Empowering
Innovation and
Accelerating
Brilliance
Connecting you to Opportunities
and Handing you Success
Industrial Tours,
Professional Business Tours,
Trade Missions and Explorations

2. Overview
Promoting International Collaboration (PIC) is facilitating
professional business tours and trade mission delegations
to and from Israel to encourage commerce, and foster
closer business relationships between Africa and Israel.
Commercial outcomes derived from these missions extend
beyond the bilateral trade statistics as they include joint
ventures; technology transfer; academic exchanges; part-
nership arrangements in third markets; cooperation agree-
ments between African and Israeli business associations;
and an overall increase in trade relations.
Each of these missions is themed around relevant areas of
sustainable development, and the objective is to deliver
not only commercial benefits to the beneficiaries, but also
to make a contribution to the African and Israeli econo-
mies.
Encouraging diverse representation from political leaders,
public sector decision makers, academia, and broad pri-
vate sector interests assists such outcomes.
PIC plays an important role in raising the awareness of the
opportunities that exist between Israel and African coun-
tries. The increase in the frequency, seniority and size of
interactions in recent years is testament to the growing
recognition by African and Israel business of the impor-
tance of such missions.

3. Why Israel?
Israel is a modern country with a vibrant, diverse busi-
ness community. Israel is a thoroughly westernized coun-
try and excels in every variety of business and industry.
Most Israelis in the business arena speak fluent English,
and business services are sophisticated, accessible and
completely comfortable for the business traveller.
Innovative export industries are the engine of the Israeli
economy and even very small Israeli firms operate on a
global scale. Many large exhibitions are held in Israel fea-
turing locally and internationally developed technologies
in communications, computing, defence, medicine, farm-
ing and more. With so many foreign business visitors, the
tourism industry is proficient at meeting international
needs.
Israel is one of the very few countries in the world where
huge overseas investments in Israeli companies are
matched by no less significant Israeli investments all over
the world. The country is no longer just a recipient of busi-
ness tourism based on its booming technology industries
– it is the starting point for business ventures of all kinds
all over the world. The variety of business from multina-
tional corporations that have R&D production facilities in
Israel ensure that professional and business services are
at the highest international level.

4. Why get International Exposure?
Trade and Business missions play an important role in
the profile of any person, company or organisation in-
volved with international commerce or programmes. With
good preparation and follow-up, missions can be great
door openers, and participants benefit in many ways, in-
cluding:
• Obtain sales and contracts as a direct outcome of
the mission
• Find personal contacts for future follow-up
• Sign partnerships and cooperative agreements for
further business development
• Get hands on and up-to-date market information
and research
• Assess overseas opportunities, infrastructure and
potential demand
• Initiate new vendor relationships
• Learn about the culture, customs, business and op-
erating environments
In short, positive effects of missions include higher sales
revenues, lower procurement costs and better sourcing,
education, cultural/international business knowledge, pre-
paredness, professional development, visibility/goodwill
and perspective. An additional benefit is that the mission
participants develop close friendships among themselves
and a useful, professional network.

5. Sectors of Focus
• Where Innovation meets Implementation -
Advanced Agricultural Technology &Methods
• The Heart of Innovation -
Advanced and Hi-Technology
• Inspiration, Creativity and Action -
Information Technology and Telecommunications
• The Economic Miracle -
Energy Solutions and Alternative Energy
• Incubator of Success -
Medical and Bio Technology
• Entrepreneurship is a Means to an End -
Start Up Nation and Business Development
• Introducing Global Solutions and
Conveying International Expertise -
Knowledge Management and Higher Education
Collaboration

6. Business Opportunities
The function of PIC is to encourage bilateral trade and
opportunities between Africa and Israel. This is achieved
through a series of local business networking events and
the co-ordination of inbound and outbound professional
business exploration trips and trade missions. We offer
trade support services including seminars, introductions
to Israeli companies and customised business pro-
grammes to and from Israel.
Israeli companies excel in areas of technology, which in-
clude Information Technology, Software Development,
Telecommunications, Agriculture, Biotechnology and
Medical Equipment. There are also many Israeli compa-
nies manufacturing and exporting other products, includ-
ing consumer goods, security products, plastics, chemi-
cals, jewellery and religious artefacts.
There are new trade and investment opportunities con-
stantly arising between Israel and African countries, and
we encourage you to explore these through our expertise
and professionalism.
PIC can assist you in finding potential business partners
in Israel, whether it is for exporting or sourcing products
and/or services, accessing new technologies, or even vis-
iting some companies during our next scheduled busi-
ness trip to Israel.

7. Business Opportunities
Attending our scheduled programmes gives
you the opportunity to:
• Conduct business face to face
• Test and see products first hand
• Compare many products from the market in one
trip therefore saving you time and money
• Gain valuable knowledge from experts
• Network with professionals in your business sec-
tor to share information and gain insight on best
practices
Furthermore, if you are interested in:
• Increasing productivity or boosting efficiency;
• Finding solutions; reducing costs;
• Seeking inspiration or new ideas;
• Developing international contacts;
• Improving industry knowledge and discovering
the latest innovations;
• Meeting experts or improving your carbon foot-
print;
Then attending our professional business trips is the
right decisions for you.

8. Benefits of Attending our Programmes
Networking: Business tours provide an opportunity to net-
work with other professionals in your industry. The bene-
fits of networking cannot be underestimated - as they say
'it's not what you know, it's who you know'.
Branding: Attending our professional trips brands your
business and yourself as a professional and/or an expert
in your industry. If you do this well enough you can be-
come one of the people that other people in your industry
want to get to know.
Learning: The educational component of attending our
scheduled events is significant. There is no better way to
generate ideas for your market and other business strate-
gies than through the sharing of ideas with other profes-
sionals in your field.
Recognition: Attending professional business tours can
be a great place to get recognised for your innovative and
growing business.
Motivation: There is no better way to get inspired than
through interactions and the sharing of ideas with peers.

9. Delivering Innovation, Knowledge and
Performance
Professional Business Trip & Mission
Core Motives or Needs
• Develop and share ideas
• Educate and inform
• Promote
• Network / socialise
• Change attitudes / behaviour
• Increase sales
• Improve performance
Key Outcomes
• Innovation
• Improved organisation performance
• Personal development
• Increased productivity
• Increased sales
• New skills and knowledge
• Awareness

10. Where Innovation Meets Implementation
Advanced Agricultural Technology & Methods
Advanced Agricultural Technology & Methods
This programme has been developed to foster and build
bridges between the African and Israeli Agricultural Tech-
nology sectors. Those involved are given the opportunity
to build personal relationships, assist the best in new and
innovative agricultural technology companies, and de-
velop new business partnerships between African and
Israeli companies.
Our delegation will visit innovative companies, examining
firsthand the technologies critical to an energy independ-
ent future. During the programme, attendees will get an
opportunity to meet and interact with influential leaders in
the industry.
Study visits will include on-site visits to selected Israeli
public and business organisations involved in innovative
ventures and Advanced Methods.
• Greenhouse Technology
• Crop Development
• Dairy Technology
• Aquaculture - Fisheries
• Horticulture - Flora and Fauna
• Water and Irrigation Technologies
• Soil and Fertiliser
• Agricultural Trade and Exports

11. The Heart of Innovation
Advanced and Hi-Technology
Advanced and Hi-Technology
Innovation in the modern economy is a complex process
involving the interactions of many actors (stakeholders)
through the various stages of development of a new ven-
ture: entrepreneurs, academic and R&D institutions, other
firms (suppliers, customers, competitors, public bodies,
consumers, etc.). The innovation process includes sys-
temic interaction between participating stakeholders and
is related to Public Private Partnership (PPP). Innovation
is crucial for differentiation in businesses in a world of
constant change and younger generations are bringing
this change about, in both the social and the business
spheres.
The familiarisation trip will frame the central aspects of
doing business in Israel within the context of the country’s
booming high-tech and the emerging of global Israeli
companies. It will offer a unique synthesis between state
of the art global business and practical, hands-on experi-
ence with the Israeli high-tech industry and its leaders.
Visits to Hi-Tech Incubators, Industries and Academic
Centres will offer participants all of the right contacts for
future endeavours.

12. Inspiration, Creativity and Action
Information Technology and Telecommunications
Information Technology and Telecommunications
From mobile start-ups to communication satellites, Israel
is home to more that 550 telecom companies. Israel’s
tech-savvy population has provided entrepreneurs and
start-ups with a domestic market that is constantly de-
manding new services and increasing bandwidth to ac-
commodate for surges in digital traffic.
The ingenuity of Israeli innovation has been duly noted for
decades within Silicon Valley. With the highest proportion
in the world of skilled engineers in the workforce, Israel
provides the perfect incubator for R&D in technology-
focused fields. Intel, Cisco, Microsoft, IBM and Google
are just a few big players that have partnered with Israel
and set up permanent R&D facilities.
In addition to Israel’s intellectual capital, part of the coun-
try’s appeal lies in its end-to-end capabilities; Israel does
everything from chip design, fabrication and testing, to
manufacturing of subassemblies and equipment produc-
tion.
Meetings with Semiconductor and Software companies
will offer you a VIP pass into the Israeli telecom industry
ranks among the world’s most sophisticated, advanced
and commercially successful.

13. The Economic Miracle
Energy Solutions and Alternative Energy
Energy Solutions and Alternative Energy
The Israeli sustainable energy industry is today considered
a global pioneer thanks to breakthrough technological in-
novations in the fields of solar and geothermal, as well as
bio-mass, wind and wave energy.
Israel serves as the base to over 100 start-ups in the sus-
tainable energy sector. Solar water heaters are used in
over 90% of Israeli homes. Israel houses one of the
world’s largest solar energy dishes at the Ben-Gurion Na-
tional Solar Energy Centre.
The Israeli Public Utility Authority and National Infrastruc-
tures Ministry have established feedin tariffs for the devel-
opment of solar and wind power technology, encouraging
major investment and innovation into these fields.
As of October 2010, a consortium of leading Israeli compa-
nies, investors and academic institutions began to develop
and operate a brand new technology centre for sustainable
energy in the south of the country.
Israel is currently embarking on programs that will enable it
to integrate alternative energy systems and implement en-
ergy efficiency technologies to meet its climate change
challenges.
There is so much to offer African countries in energy de-
velopment technologies.

14. Incubator of Success
Medical and Bio Technology
Medical and Bio Technology
Israel’s thriving life sciences industry is world-renowned
for its groundbreaking innovations, ingenuity and creativ-
ity. It is home to about 1,000 life science companies, with
40 new companies being formed each year. Multinational
companies including J&J, Perrigo, GE Healthcare and
Phillips Medical, together with local companies such as
Teva, Given Imaging, Insightec, Medinol, Disc-o-tech,
Kamada and others have been at the forefront in the de-
velopment and marketing of life-changing medical de-
vices, treatments and medications.
Proven record of innovative scientific excellence:
Israel’s life sciences sector is supported by a strong foun-
dation of academic excellence, including some of the
world’s leading research institutes; renowned R&D facili-
ties, such as the Technion and the Weizmann Institute, as
well as cutting-edge medical centres. Four academics
have recently won the Nobel Prize in chemistry. Daniel
Shechtman of the Technion won the prize in 2010 for his
discovery of quasicrystals; Ada Yonath of the Weizmann
Institute in 2009 for showing how ribosomes function,
which has important implications for developing antibiot-
ics and Aaron Ciechanover and Avram Hershko of the
Technion in 2004 for their discovery of Ubiquitin-mediated
protein degradation, leading to breakthroughs in the un-
derstanding and treatment of diseases such as cancer,
Alzheimer’s, Parkinson’s disease and cystic fibrosis.

15. Entrepreneurship is a Means to an End
Start Up Nation and Business Development
Start Up Nation and Business Development
Israel has focused a lot of its efforts on finding and nur-
turing high-growth entrepreneurial firms, including uni-
versities. Many start-ups (entrepreneurs) have failed,
but a number have succeeded and grown quickly. The
result: Israeli high-growth start-ups have been creating
jobs and generating sustainable wealth for the country,
and innovations for the world (e.g., the USB memory
stick, new generation cardiac stents, and camera pills
that transmit pictures from inside the human body). Is-
rael is often referred to as "startup nation" and a high-
tech superpower. Today 40% of Israel’s exports is from
the high-tech industry.
The emphasis in the programmes will be on under-
standing the dynamics of the Israeli entrepreneurial en-
vironment and on analyzing Israeli innovation at differ-
ent lifecycle stages. Our aim is to equip the forthcoming
business sector with the knowledge and tools they re-
quire in order to effectively tackle challenges, based on
the Israeli experience in a global market.
This professional tour exposes participants to new audi-
ences, share knowledge in training and research, build
up new collaborations and exchange ideas with aca-
demic and business networks from around the world,
and provides a structured offer to capacity-building and
development needs.

16. Introducing Global Solutions and
Conveying International Expertise
Knowledge Management and Higher Education Collaboration
Knowledge Management and Higher
Education Collaboration
Israeli universities, according to several ranking and rat-
ing services, are among the best in the world. The UK’s
Times Higher Education (THE) weekly magazine re-
leased its list of the top universities in the world, and four
were Israeli universities.
To bolster global relationships and bilateral academic
exchange and cooperation, delegations of university
presidents and chancellors will explore opportunities for
academic and research collaboration, learn about the
latest state-of-the art research initiatives, and study the
unique academia-industry ties that have turned Israel
into the “Start Up Nation”.
This initiative will provide world-wide forum for exchange
of information, experience, challenges, and best prac-
tices in education leadership. Through such exchanges.
Academic collaboration will provide a means for deans
to partner in innovation, collaborate with industry and
other stakeholders, and build a network that will support
deans' leadership role in developing regional and na-
tional policies to advance the global economy.
Israeli academic institutes invest significant energy and
resources in maintaining an academic dialogue with col-
leagues and potential partners internationally.

17. PIC Professional Programmes
Professional business tours and trade mission organised by Promoting International Collabo-
ration (PIC) offer detailed insight and superior information sources of the Israeli business envi-
ronment as well as interactions with Israeli commercial leaders, academic organisations and
economic representatives. In all PIC professional business tours, our participants benefit from
individual business matchmaking opportunities and customised industry visits.
Customised Programmes Upon Request:
Tailor-made packages are available to institutions and organisations wish to send delegations
to Israel on customised expeditions. We work in close relations with partners to design and co-
ordinate a mission according to their requirements, budget and specifications.
Group Discounts are available for groups. Please contact us for details.
International Programmes:
Open programme are scheduled throughout the year in which individuals are welcome to apply.
These programmes are 8 days / 7 nights in duration, offering study tours, business meetings
and presentations, networking opportunities and historical and religious excursions around Is-
rael.
Attendance Fee for International Programmes:
US $2,450 per person - Double Occupancy (Two sharing a room)
US $2,800 per person - Single Occupancy (One person in a single room)
Intended Participants:
• Chambers of Commerce
• Industry Associations
• Government Organisations
• Non-Government Organisations
• Academic Institutions
• Public Private Initiatives
• Industry Professionals
• Individual Business Men and Women
Price Includes:
• Airport Transfers
• Accommodation in 4*** Star Hotels - HB basis
(breakfast and dinner at the hotels)
• Group transportation in Israel on private chartered
bus
• Israeli Visa
• Study Tours and Business Meetings
• Excursions and Tours around Israel
Not Included in the Price:
• Tips for guide, drivers, etc
• Medical and Trip insurance
• Extra expenses
• Soft Drinks and Alcohol Beverages during the
meals
• Any item that was not described above

18. PIC Contact Information
Contacts:
Promoting International Collaboration
ISRAEL
Web site: www.promoting-intl-collaboration.com
Mr. Mark Street
Director
Tel: +972 4 9532497 direct
Mobile: +972-528 711 613
Skype: mark.street.pic
LinkedIn: Mark Street - PIC
Email: promoting.collaboration@gmail.com