CityTLV - The

1. The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

2. About
The Challenge
A Global Overview
The Potential of Israel
The City TLV Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

3. About
City TLV is a partnership for the promotion of Greater Tel-Aviv
as an International Financial Center.

Formally registered in 2013 (NGO No. 58057219)

Creates an overall framework for the financial industry

Will promote the industry internationally
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

4. About
The Challenge
Global Overview
The Potential of Israel
The City TLV Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

5. The Challenge
The Israeli economy and its resilience enjoy wide recognition
worldwide. Yet, the financial services industry of Israel is far
from realizing its huge capabilities.
Hence, we loose substantial potential:
 Leverage for new economic growth
 Advanced financial solutions for other business sectors
 Jobs of high quality and income
 An attraction for professional new immigrants and
returning Israelis
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

6. About
The Challenge
A Global Overview
The Potential of Israel
The City TLV Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

7. A Global Overview: Cities Are the Name of the Game
Cities, not countries, lead today’s global
competition.
In particular, as financial and cultural centers.
 What is an International Financial Center?
A focal point for competitive financial services, in which
transactions take place among parties even if they are not
directly related to its geographic location.
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

8. A Global Overview: Classification of Financial Centers
A useful classification of Financial Centers:
Global
International
Specialized
Provide all services to
Provide most services,
Focus on one or two
all markets
with a strong regional
niche services
focus
Examples: London,
Examples: Geneva,
Examples: Zurich,
New York, Singapore,
Frankfurt, Chicago,
Shenzhen, Kuala
Hong Kong
Shanghai, Dubai
Lumpur
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

9. A Global Overview: Cities that have Made It
Examples of cities that have made the leap:
Sydney, Australia
Geneva, Switzerland
Ranked 15th by GFCI*
Ranked 8th by GFCI
Regional Focus, Australia and SE Asia
Specialized: Fund Management
Kuala Lumpur, Malaysia
Vancouver, Canada
Ranked 22nd by GFCI
Ranked 19th by GFCI
Specialized: Islamic Financing
Regional: SE Asia
* Global Financial Centers Index, Published every 6 months by Z/yen, London
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

10. A Global Overview: Similar NGO’s
"Created in 2010, we support the whole of the sector, promoting
UK financial services at home and overseas and playing an active
role in the regulatory and trade policy debate. "
"JERSEY FINANCE is a non-profit making organization formed in
2001 to represent and promote Jersey as an international financial
center of excellence. We are funded by members of the local
finance industry and the States of Jersey government.”
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

11. About
The Challenge
Global Overview
The Potential of Israel
Our Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

12. The Potential of Israel: an Available Space
Potential space for action
Source: GFCI
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

13. The Potential of Israel: an Available Space
The geographical space in which Is Israel enjoys advantages in
time zones, culture, languages, transparency and regulations
include:

Former Soviet Bloc Countries

Europe, with a focus on Central and Eastern

Central Asia

Africa
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

14. The Potential of Israel: Specialty Focus Sectors

Financial Technology (FinTech)

Fund Management – Jewish and other investors

High-Tech Financing

International Legal and Audit services

R&D Investments, both public and private

Project financing in Frontier Markets

Trusts/fiduciary management

Social Investments
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

15. The Potential of Israel: Current Growth Sectors

Financial Technology

Hedge Funds

Private Equity Funds

Family Offices

Mezzanine Funding

Foreign Banks

Foreign Law and Accountancy Firms
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

16. The Potential of Israel: City Branding
 Tel-Aviv - TLV is an internationally recognizable brand name.
Its main advantages:

Tel Aviv is the leading financial center of Israel
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An independent brand name, somewhat remote from Israel’s

Greater Tel-Aviv is made up of financially-sound municipalities
 Therefore, it is appropriate for Greater Tel-Aviv to lead
such a national endeavour.
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

17. The Potential of Israel: A Specialty-Regional Center
A combination between a Regional Financial Center
and a specialized one:

FINTECH

Fund Management

High-Tech Financing

Legal & Audit Services

R&D Investments

Project Financing

International Trusts

Social Investments
 Former Soviet Union States
T
L
V
 Central Asia
 Central & Eastern Europe
 Africa
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

18. The Potential of Israel: The Advantages of Greater TLV
 Human capital of high professionalism and diversification
 International lifestyle, a dynamic cultural hub.
 Proximity to European and Central- Asian time zones
 Ranked 32 in the latest GFCI (September 2013)
 Sunday is a trading, as well as a regular, work day
 High resilience in times of global crisis
 Wide use of English and other foreign languages
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

19. The Potential of Israel: Dubbed as the "Start-up Nation”
Israel is already dubbed as the “Start-up Nation”.
The municipalities of greater Tel-Aviv are implementing special
policies to attract entrepreneurs and start-up companies, by:



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Supporting technological incubators and hubs
Favourable municipal tax and visa schemes
International conferences, such as DLD and Cities
Summit
Promotional campaigns overseas
New hubs for Fintech
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

20. The Potential of Israel: The Challenges
X The geo-political situation of Israel
X Tel-Aviv is not yet widely recognized as a global financial center
X Regulatory and Tax issues
X Infrastructure – a problematic public transport system,
shortage of high quality business hotel rooms
X So far, there has been no well coordinated and unified effort
by all stakeholders, no mechanism with a clear task to
promote the financial services industry worldwide.
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

21. About
The Challenge
Global Overview
The Potential of Israel
The City TLV Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

22. The City TLV Solution: Objectives
 To create a world-class hub of selected financial services in Tel Aviv;
 To expose Israel and Tel-Aviv as a center of financial and professional
services of the highest quality;
 To promote exports of financial services from Israel and to attract
foreign investments;
 To encourage collaboration among governmental ministries, regulatory
institutions, municipalities with the private sector;
 To compile, maintain and publish databases and research;
 To encourage innovation in the financial sector;
 To represent the financial services industry in international forums;
 To create business opportunities for its members.
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

23. The City TLV Solution: Core Values

A shared platform for all stakeholders: the private
sector, regulators, government ministries, local
government

Leverage existing competitive advantages

Monitor and measure results; development of success
indexes such as GDP, employment, international
rankings

Inclusion of all the region, as well as the periphery,
in the fruits of success.
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

24. The City TLV Solution: Work Program
 Identify and define specialty services that are competitive
internationally
 Launch a marketing and branding campaign, including
publicity, delegations, conferences
 Initiate legal reforms in regulations, tax policy,
international treaties
 Develop human resources by advanced education,
specialty training
 Strengthen the physical infrastructure; launch a feasibility
study for a financial services campus
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

25. The City TLV Solution: Natural Partners
 Private sector trade associations
 Government ministries: PM, Finance, Economy
 Regulators: Capital Markets, ISA, Anti-Trust, Bank of
Israel
 The Tel-Aviv Stock Exchange
 Municipalities: Tel-Aviv, Ramat-Gan, Herzliya, Raanana,
Rishon Le-Zion, Holon, Givataym, Bnei Brak, Bat Yam.
 The business and financial media
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

26. The City TLV Solution: Measurements of Success

The number of employees in financial services

Exports of financial services

Foreign Direct Investment (FDI) in the industry

Number of international corporations with permanent
presence in Tel Aviv

International rankings

Number of dual-listed companies
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

27. About
The Challenge
Global Overview
The Potential of Israel
The City TLV Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

28. People: The Founders of City TLV
Shmuel Ben-Tovim, President. Director Ben-Tovim Consultants Ltd.
Inbal Peleg, Managing Director
Ran Alon, CFO, P2W from Pollution to Water Ltd.
Judith Ben-Tovim, Owner, Sustainable Architecture & Design
Jennifer Janes, immediate past Executive VP & Group’s Corporate
Secretary, Leumi Group
Amir Hoshia, Managing partner at Whiteboard Group, immediate past Senior VP
for Planning & Strategy, Paz Oil Group
Carl Kaplan, Managing Director, KIEDF – Economic Development Funds
Pinchas Landau, a leading analyst and commentator on Israeli financial affairs
Assaf Luxembourg, Manager, Business Development - Financial Clients, BDO
Elad Man, Co-Founder and Managing Director, Man-Barak Advocates
Ram Rosen, AVP Corporate Development and IR Manager, Allot Communications
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

29. About
The Challenge
Global Overview
The Potential of Israel
The City TLV Solution
People
Our Offer
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

30. Our Offer: An Invitation
 All involved in the financial and professional services
industries are invited to join
 Members are welcome to all our programs and
promotional activities worldwide
 For further details:
www.city-tlv.org
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

31. Our Offer: Benefits of Membership
 International business opportunities
 Influence on decision making
 Exposure in our website and publications
 Professional advancement
 Branding
 Internal networking
 And more...
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center

32. Thank You !
www.city-tlv.org
The partnership for the promotion of Greater Tel-Aviv as an International Financial Center