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Disney Pixar Outline Disney Pixar is a company owned by the Walt Disney Company that focuses on animation through movies; they also have acquired Lucas Films and taken over the star Wars franchise in 2006 for $7.4 billion (Richards, 2015). This project is to take a comprehensive look at the background of Disney, how it became what it is today being a multibillion dollar empire, the organization structure, the main core areas within Disney and the departments within that all help each other accomplish their success, overseas markets and trends, sustainability, business ethics and their policies, and the financial aspects focusing on competition, profitability and marketing. OUTLINE I. Disney Background A. Date started B. How they grew in the US C. How they became an global company D. Who own Disney now E. What companies have they acquired? II. Organizational Structure A. How is the company structured B. Functions within the company C. Main core areas of the company D. What departments do for each other III. Overseas Markets A. Trends B. Sustainability when in other countries C. Products that do better overseas D. Other parks of Disney 1. Euro Disney 2. Disney in Paris 3. Disney in Japan IV. SWOT of Disney V. Business Ethics and Policies VI. Financial aspects A. Capital expenditure B. Acquire others by increasing growth C. Overall profitability VII. Marketing VIII. Recommendations A. Increase marketing spending B. Research and Development strategies C. Brand expansion IX. Conclusion So far I have written a few pages, mainly have done research on what I want to write about, would need feedback with regards to the topics I posted in order to start writing the paper, I feel I have a great opening introduction. After feedback from this section I plan on starting the paper and getting the research into the paper through logical and concise paragraphs. I plan to write at least seven pages a day in order to meet deadline and to also incorporate feedback from projects I need to turn in. Disney Pixar is not only a multibillion dollar global company, they are profitable, not only do they make great movies but they bring the magic inside to families homes in order to share their magic; it’s not just about profit and the bottom line, it’s about making people happy, making adults feel like kids too, it’s about making the world fun again. .

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Saylor URL: http://www.saylor.org/books Saylor.org 237 Chapter 8 Selecting Corporate-Level Strategies L E A R N I N G O B J E C T I V E S After reading this chapter, you should be able to understand and articulate answers to the following questions: 1. Why might a firm concentrate on a single industry? 2. What is vertical integration and what benefits can it provide? 3. What are the two types of diversification and when should they be used? 4. Why and how might a firm retrench or restructure? 5. What is portfolio planning and why is it useful? What’s the Big Picture at Disney? Walt Disney remains a worldwide icon five decades after his death. Image courtesy of Wikipedia, http://en.wikipedia.org/wiki/File:Walt_Disney_Snow_white_1937_trailer_screenshot_(13).jpg. Chapter 8 from Mastering Strategic Management was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license without attribution as requested by the work’s original creator or licensee. © 2014, The Saylor Foundation. http://www.saylor.org/site/textbooks/Mastering%20Strategic%20Management.pdf http://creativecommons.org/licenses/by-nc-sa/3.0/ Saylor URL: http://www.saylor.org/books Saylor.org 238 The animated film Cars 2 was released by Pixar Animation Studios in late June 2011. This sequel to the smash hit Cars made $66 million at the box office on its opening weekend and appeared likely to be yet another commercial success for Pixar’s parent corporation, The Walt Disney Company. By the second weekend after its release, Cars 2 had raked in $109 million. Although Walt Disney was a visionary, even he would have struggled to imagine such enormous numbers when his company was created. In 1923, Disney Brothers Cartoon Studio was started by Walt and his brother Roy in their uncle’s garage. The fledgling company gained momentum in 1928 when a character was invented that still plays a central role for Disney today—Mickey Mouse. Disney expanded beyond short cartoons to make its first feature film, Snow White and the Seven Dwarves, in 1937. Following a string of legendary films such as Pinocchio (1940), Fantasia(1940), Bambi (1942), and Cinderella (1950), Walt Disney began to diversify his empire. His company developed a television series for the American Broadcasting Company (ABC) in 1954 and opened the Disneyland theme park in 1955. Shortly before its opening, the theme park was featured on the television show to expose the American public to Walt’s innovative ideas. One of the hosts of that episode was Ronald Reagan, who twenty-five years later became president of the United States. A larger theme park, Walt Disney World, was opened in Orlando in 1971. Roy Disney died just two months after Disney World opened; his brother Walt had passed in 1966 while planning the creation of the Orlando facility. The Walt Disney Company began a series of acquisitions in 1993 with the pur.

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Brian Cooke 03/15/2020 Wilmington University BBM 402 Week 9 Research Project (Case Study Part 1) Disney: Building Billion-Dollar Franchises 1. List the names of the board of directors. Board of Directors includes two generations of Walt Disney’s family and exceptional leaders from our community. 1. Tamara Diane Miller President of the Board 2. Walter Miller Board Member 3. Christopher Miller Board Member 4. Charlotte Goff Board Member 5. Sebastian Runeare Board Member 6. Michelle Lund Board Member and President of the Sharon D. Lund Foundation 7. Kirsten Komoroske Board Member and Executive Director of The Walt Disney Family Museum 8. Pat Gallagher Board Member and Management Consultant 9. Former Presidents of the Board of Directors 10. The Walt Disney Family Museum would like to recognize the former Presidents of the Board of Directors, without whom the museum would not be what it is today. 11. Diane Disney Miller Co-founder of The Walt Disney Family Museum, President of the Board of Directors (2009–13), and Walt Disney's Daughter 12. Ron Miller Former President of the Board of Directors (2013–19) and Walt Disney's Son-in-law 2. What are the company’s vision and mission statements? Corporate Mission Statement: Disney’s mission statement is “to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company.” While the mission statement talks about the entertainment and impact it purposes to give its customers, the primary focus of the company is on leading in developing the entire industry into one of the most dynamic and progressive ones. The company is, therefore, all about stimulating positive changes. The mission statement by Disney has the following characteristics: 1. Improvement of communities 2. Improving lives 3. Entertain 4. Exceeding expectations A look at the history of the company shows that the mission statement of this company has been consistent with what the company values most – the people. This agrees with the first characteristic in the mission statement of Disney, which describes the prioritization of the welfare of communities by the company. Corporate Vision Statement: The Walt Disney Company integrates its vision statement into its mission statement. Upon separating these two statements, the resulting corporate vision is future-oriented and clear in terms of the company’s strategic aspirations. For example, Disney aims for leadership in the global market for entertainment products. These characteristics satisfy some of the conventions in writing corporate vision statements and helps focus managerial endeavors. However, this vision statement does not specify the kind of “information” that the company provides. Thus, to improve this corporate vision statement, it is recommended that The Walt Disney Company include a more specific description of th ...

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Case studY Chapter 2 In 2006, Disney’s Pixar released the hit movie Cars, which grossed $462 million worldwide. Since then, Cars merchandise has generated over $2 billion in sales each year. Pixar has since created a series of Cars shorts to be aired on the Disney Channel with a subsequent DVD release. A Cars sequel was released in 2011 along with an online vir- tual gaming world on its Web site to help build hype. In 2012, Disney’s California Adventure theme park opened its 12-acre Cars Land attraction. At Disney, the brand is the name of the game, and the cross-platform success of the Cars franchise is by no means an exception to the rule. Disney also has the Jonas Brothers, Hannah Montana, High School Musical, the Disney Princesses, Pirates of the Caribbean, and the list goes on and on. The man behind the magic is Disney’s CEO, Bob Iger, who has lead a dramatic revitalization of the Disney brand since succeeding longtime head Michael Eisner in 2005. When he first took the post, his strategy shifted Disney’s focus to its stable of “franchises.” These franchises are distributed across Disney’s multiple company platforms and divisions, such as Disney’s various television broadcast platforms (the Disney Channel, ABC, ESPN), its consumer products business, theme parks, Disney’s Hollywood Records music label, and Disney’s publishing arm in Hyperion, just to name a few. Iger’s franchise strategy has been supported by the other major move he made upon first becoming CEO. On his first day on the job, Iger told the board that revitaliz- ing Disney’s animation business was a top priority, which would be improved through the purchase of Pixar. As part of Iger’s franchise strategy the deal made perfect sense, as many of Disney’s latest television shows, theme park rides, and merchandise were based on Pixar characters. Finding a new market to push the Disney franchise into became a priority as well. With the Walt Disney Company experiencing flat growth, it was becoming evident that Disney had missed some opportunities for broader success due to a narrowing of its target market, which was at the time largely associated with younger children. Iger’s first move was to broaden Disney’s viewership by moving the Disney Channel from premium to basic cable and launching local versions in key global markets. Then, Disney began pushing franchises to capture the rapidly growing tween market. Putting its support behind the Disney Channel’s High School Musical, Hannah Montana, and the Jonas Brothers (who were emerging out of Disney’s music label), Disney quickly generated a series of franchise juggernauts in the tween-girl market. Though Disney’s focus has remained on family- friendly fare, Iger has shown a new willingness to look to even broader markets, if it fits with the Disney brand. Disney’s Pirates of the Caribbean, the first Disney film with a PG-13 rating, played a major role in refocusing the brand ...

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