3. MEANING OF MARKETING
Market , a mean by which the exchange of
goods and services takes place as a result of
buyers and sellers being in contact with one
another , either directly or through mediating
agents.
In modern industrial system , the market is
not a place; it has expanded to include the
whole geographical area in which sellers
compete with each other for customers.
4. TO THIS MARSHALL ADDED:-
The more nearly perfect a market is, the
stronger is the tendency for the same price to
be paid for the same thing at the same time
in all parts of the market.
5.
6. MARKETING DEFNITIONS
The management process through
which goods and services moves from
concept to the customer.
It consists in co-ordination of four
elements called 4p’s.
4P’S Called as marketing mix
7. 1. Identification ,selection, development of a
product.
2.Determination of it’s price.
3. Selection of a distribution channels to reach
the customer’s place.
4.Development and implementation of
promotional strategy.
As a philosophy, marketing is based on
thinking about the business in terms of
customer needs and their satisfaction
8. WHAT IS A PRODUCT????
A good, idea, methods, information , objects
or services that is a end result of a process
and serves as a need to satisfier.
LAW:- A commercially distributed goods that is
1. Tangible personal property
2. Out put of production process
3. The materials passes through a distribution
channel before being consumed or used
9. WHAT IS DISTRIBUTION CHANNEL???
o A path through which goods and services flow in
one direction(from producer to customer).
o And the payment generated by them that flow in
the opposite direction(from customer to the
producer).
10. A distribution of channel
A distribution channel can be as short
as being direct from the producer to
the customer.
May include several interconnected
intermediaries such as
wholesalers, distributers , agents
, retailers.
Each intermediary receives the item at
one pricing point and moves it to the
next higher pricing point until it
reaches the final buyers
11.
12.
13. MARKETING SYSTEM
For the permanent exchange
relationship to exist between producer
and customer , some of the institutional
structures must be created.
The marketing system in the case of
fisherman ,supplying individual in the
same village , are relatively simple.
14. SIMPLE MARKETING SYSTEMS
1. Identification of needs
2. Information on the price
fisherman 3.Product flow customer
4. Payment flow in currency
Marketing system for a producer and consumer in same location
15. The industrial revolution resulted
in many countries moving away from
areas of food production into town
cities .
As a result more complex marketing
system is formed.
16. Marketing system for customer
located some distance from producer
Information flow Information flow
Price /availability information
Price/availability information
PRODUCER INTERMEDIARY CONSUMER
Product flow Product flow
Transaction flow Transaction flow
17. FUNCTIONS OF MARKETING
Developing the products or services
that customers want.
Pricing the products or services
correctly
Making the productions or services
readily available to the cost.
finally: promoting the products and
provide competition in the market.
18.
19. 7 reasons why market is
important.
1. Marketing communication creates “ top of
mind” awareness.
2. Preferred brands command a premium price
– short and long-term.
3. Happy customers not only sent referrals ,
they create perceived value.
4. Planned marketing communications create
a system that can be replicated.
20. 5. Repeat revenue streams ensure a profit now
and later.
6. Nothing lasts forever: marketing has to be a
long – term investment.
7. Employees who are” brand ambassadors” sell
your company to customers and potential
buyers.
21. IMPORTANCE OF MARKETING IN TODAY
IT PROMOTES AWARENESS AMONG THE
PUBLIC .
IT HELPS IN BOOSTING SALES.
