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Writing as Product Development

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New Product Development principles applied to the writing process

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Writing as Product Development

  1. 1. Writing as Product Development Alycea Snyder
  2. 2. 1. Market Research
  3. 3. Who Buys and Why? • Who are your customers? • What do they need and want? • What do they buy? • How much? How often? • How do they decide which product to buy? • What is the competitive landscape?
  4. 4. Take Action Research reader profiles for your genre. Read popular debut authors. Define your target audience. * Genre Authors Topics Age Education Lifestyle New Releases Influencers Buying Habits
  5. 5. 2. Product Design
  6. 6. Decide Key Features • Define key features • Compare to market competition • Decide market positioning • Identify unique selling points • Iterate
  7. 7. Take Action Write cover copy. Find comparables. Plot key scenes. ~ Plot key decisions. ~ Refine main character. Iterate. Feedback Backward design * Image collection Opposites * Alternatives * Hyperbole *
  8. 8. 3. Development
  9. 9. Product Creation • Set a deadline • Waterfall versus agile • Fail early, fail often, fail forward • Create a minimally viable product
  10. 10. Take Action Submit short and often. Get early feedback. Create in sprints. Write as if. Write in layers. Avoid the frog. Try NaNoWriMo.
  11. 11. 4. Acceptance Testing
  12. 12. User Acceptance Testing • Focus group feedback • Modify and try again
  13. 13. Take Action Edit in named drafts. Edit using scene sheets or bookmaps. ~ Define ideal beta testers. * Believe them.
  14. 14. 5. Launch
  15. 15. Launch and Learn • Set a launch date • Finish v1 • Market your product • Document lessons learned • Capture early feedback for v2
  16. 16. Take Action Finish! Incorporate lessons learned into your process. * Move on.
  17. 17. 6. Manage Lifecycle
  18. 18. Define Roadmap • Estimate product lifetime • Lifecycle of the product • Lifecycle of the customer
  19. 19. Take Action Acknowledge typical lifespan of a book. Consider a series. Write to the same reader. Include Chapter 1 of your next book. Monetize your backlist.
  20. 20. Questions? Alycea Snyder alyceaksnyder.com

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