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The Branding Manifesto
The Branding Manifesto
1.
YOUR AUDIENCE THROUGH
ENGAGE
VISUALS
Source: Mind Tools
2.
KEEP YOUR TONE
FRIENDLY
73%
Source: Oracle and Harris Interactive Customer Experience Survey
3.
BRING LIFE
COLORS
80%.
Source: Colorcom, University of Loyola, Maryland Study
4.
FLAUNT THE
TYPEFACE
has dominated design.
50 YEARS,
For the past
HELVETICA
Source: The Guardian
5.
WHITESPACE
SELLS
White space
increases the
PERCEPTION OF
INFORMATION
20%.by
Source: Human Factors
6.
ESTABLISH YOUR
BRAND’s
VOICE
of a brand’s image can be attributed to
45% WHO IT SAYS
HOW IT SAYS IT.
and
Source: Landor Associates
7.
INVITE
TRUST
of people don’t
54%
TRUST
BRANDS.
Source: Havas Media
8.
BE THE MARKET
LEADER
120%.
outperform the stock market by
TOP BRANDS
Source: Havas Media
9.
FOCUS ON
CONTENT
STRATEGY
of brands do not have a
49%
DOCUMENTED
CONTENT STRATEGY.
Source: Content Marketing Institute
10.
IS THE KEY
PERSONALIZATION
74%of online consumers expect a
brand’s Web content to be
PERSONALIZED.
Source: Janrain and Harris Interactive
The Branding Manifesto

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