2. THE WINNING TONE
• ‘Tone’ not just in speaking, in writing also
• Conveys your mindset, along with the main
message
• To win, not defeat
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3. SOME DEFECTS
• Unsuitable, very formal wording and language
▫ Use shorter words, informal words
e.g. say “me” or “I” rather than “the undersigned”
• Language not matching the occasion or purpose
• Not bringing “yourself” in the letter –
particularly when emotions are involved
• Pompous style
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4. SOME MORE DEFECTS
• Boring beginnings
• Writing like a machine, not a human being
• Show anger in an improper manner
• Hiding details or making them difficult to find
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