Marketing Plan - Social Media. The Sparks Foundation
Copyright act 1988
1. Copyright Act 1988: Copyright,
The Copyright, Designs and Broadcast safe
is the current UK copyright law. It gives the creators of literary, dramatic, musical
and artistic works the right to control the ways in which their material may be used.
The copyrights act is used to ensure that the materials and resources we use are not
copied or taken from other materials and this is known as stealing which is why
people have their material copyrighted. To ensure this does not happen within our
group we will have to source materials that are copyright free, for example the
music that we might use.
Also, following the copyright rules we have to take into consideration that we are
branding our dolls in a certain way and that they have the correct 'image' in which
we want them to follow in our group.
Broadcast safe:
Broadcast-safe video (broadcast legal or legal signal) is a termused in
the broadcast industry to define video and audio compliant with the technical or
regulatory broadcast requirements of the target area or region the feed might
be broadcasting to.
Colour is important in an ident because it is how a channel is recognized for example
the BBC is known for using the colour red, which is a primary colour, which means it
is a main and dominant colour. This is broadcast safe. This means that only certain
colours can be broadcasted on the ident to prevent any visual issues of how it might
look on screen. For example since we are using purple we have to keep within the
values of 235 or less on the idents otherwise it will come up too bright and can cause
a screen buzz or 'clipping'.
Another important colour we have to take into consideration is green, although the
only part of green we are using is the football pitch on our ident we have to make
sure that the shot is not to bright.
Equality and Diversity ~(Discrimination act)
Equality and Diversity issues (Discrimination Act 1995)
The Equality Act 2010. The Equality Act became law in October, 2010. It replaced
previous legislation (such as the Race Relations Act 1976 and the Disability
Discrimination Act 1995) and ensures consistency in what employers and employees
need to do to make their workplaces a fair environment and comply with the law.
The unjust or prejudicial treatment of different categories of people, especially on
the grounds of race, age, or sex, religion.
2. The equality act was made in 2010 this was so that people will stop discriminating
against people’s race, age or the sex, peoples religion and peoples sexual
orientation.
The reason why this could cause issues, as we are using dolls we can not discriminate
against their race such as the race of them. The reason that this could become
problematic because people may feel as if they are discriminating against colour so
we will have to find dolls with diverse colours such as black and white dolls. Also due
to the fact that we have more than one race within our college so therefore this is
needed to showcase the different races that we have in our college.
Age will not be an issue due to the fact that we are using dolls and they all look of
the same age however if we add younger dolls then this will look to childish due to
the fact that we are already using dolls which is already childlike.
We will have many different types of dolls in our ident we will add male and female
dolls; the reason for this is to show equality between the different sex’s within our
college.
Religion can also become a problem if we do not showcase other religions. The
college is a Catholic college however we will showcase other religions. These are
very useful due to the fact that we will not be discriminating against other religions.
With the dolls we an show case different religions by dressing the dolls up into the
different attire for instance to showcase a Muslim religion there will be a turban on
the dolls head and to display Christianity we will try and show the dolls with the sign
of the cross around their necks.