D F A G O T V

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DFA Get Out The Vote 101

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D F A G O T V

  1. 1. Getting Out The Vote October 10, 2006 Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate.
  2. 2. Tonight’s Trainers Arshad Hasan Robby Mook Democracy For America Maryland Democratic Training Director Coordinated Campaign Director DFA Night School Host 2 Questions? Email training@democracyforamerica.com
  3. 3. Agenda and Goals • Prepare for Election Day • Most effective Election Day tactics • Execute Election Day 3 Questions? Email training@democracyforamerica.com
  4. 4. Key Principles • Vote Goal -Number of votes the campaign needs • Responsibility -Your part of that goal • Accountability -Your benchmarks on the way to the goal 4 Questions? Email training@democracyforamerica.com
  5. 5. What is GOTV? ? • Get Out The Vote • Targeted: We’re only getting out our supporters • Starts before Election Day 5 Questions? Email training@democracyforamerica.com
  6. 6. Campaign Vote Goal Est. Turnout = 22,108 Est. Turnout = 936 Est. Turnout = 52,134 50% +1 = 11,055 50%+1 = 469 50% +1 = 26,068 52% = 11,496 52% = 487 52% = 27110 State Senate Precinct District 17 8-02 Smith Township 6 Questions? Email training@democracyforamerica.com
  7. 7. Getting to the Goal 7 Questions? Email training@democracyforamerica.com
  8. 8. Early Voting • Strike supporters’ names who’ve already voted • Contact early voters until they vote • Remainder goes into your Election Day GOTV universe 8 Questions? Email training@democracyforamerica.com
  9. 9. Targeting • Blind pull precincts – 65% Dem performance • Identified supporters who haven’t voted yet 9 Questions? Email training@democracyforamerica.com
  10. 10. What Works Efficacy Voter Contact Tactics: 0.08 0.07 1) Direct Mail 0.06 2) Literature Drops 0.05 3) Voice to Voice contact by phone 0.04 4) Person to Person contact by door 0.03 0.02 canvassing 0.01 0 Direct Lit Phone Door Mail Drop Call Knock 10 Questions? Email training@democracyforamerica.com
  11. 11. Roles for Election Day • Phone banking • Door knocking • Vote checking • Driving • Poll visibility Tip: Better to do one task really well, than spreading volunteers thin. Prioritize volunteer tasks. 11 Questions? Email training@democracyforamerica.com
  12. 12. Calculate Volunteer Shifts Smith Township Needs Vote goal = 11,496 Early Vote = 2875 Remaining Voters = 8622 We can make: • 25 GOTV phone contacts contacts/hr • 8 GOTV door contacts/hr • 3 hours to a volunteer shift So we will need… • 345 volunteer phone hours (115 vol. shifts), OR • 1078 volunteer door hours (360 vol. shifts), OR • 90 Phone shifts (6750 voters) + 78 Canvass shifts (1872 voters) 12 Questions? Email training@democracyforamerica.com
  13. 13. Materials for Election Day • Precinct maps • Walk list of supporters • Phone list of supporters • Election day scripts • Precinct kits also include: •Campaign literature •Pens •List of important numbers • FOOD!!! How long will it take to print all your materials? Start early! 13 Questions? Email training@democracyforamerica.com
  14. 14. Volunteer Meetings and Staging Areas • Volunteer meeting - motivate - review plan - re-affirm commitment • Election Day staging areas - review plan - send out volunteers - follow up 14 Questions? Email training@democracyforamerica.com
  15. 15. Homework • Vote Early (if you can) • Contact your employer and take Election Day off • Find a local GOTV at www.DFALink.com 15 Questions? Email training@democracyforamerica.com
  16. 16. Thank you for joining us! Learn more about the DFA Training Academy at: www.democracyforamerica.com/training Need to catch up on earlier Night School presentations? Order previous semesters on DVD (and help keep Night School free): https://contribute.democracyforamerica.com/nightschool 16 Questions? Email training@democracyforamerica.com

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