In any given market, there will be some visitors that will turn into a lead immediately; however, many will visit your site once and never return. This is where a remarketing strategy comes into play. Your business can re-target those visitors who have browsed other relevant websites by creating customized banners and advertisements tailored to re-engage previous visitors. Remarketing builds brand awareness and helps marketers improve conversion rates and gain a loyal following.

1. Top 5 Remarketing Tips for 2011
Audio: 773-945-1010 @Webmarketing123
Access code: 562-738-848 @TravisLowSEO
Enter PIN # on your screen #wm123

2. Today’s Webinar Topics
1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and
Ultimately Close a Deal
#wm123

3. Today’s Webinar Topics
1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and
Ultimately Close a Deal
#wm123

4. What is Remarketing?
• When you re-market to users who have visited
certain pages in your website.
• Classify them as “Qualified users” where they have
a higher chance of converting than other traffic.
#wm123

5. Why should I use Remarketing?
• Increase the value of your current campaign
 Closing Users that visited but did not convert
• Increase the value of a new campaign
 Retarget users who converted, and look for them
to convert again
#wm123

6. Targeted Traffic
General Traffic
Interested Traffic
Engaged Traffic
Converted Traffic
#wm123

7. Today’s Webinar Topics
1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and
Ultimately Close a Deal
#wm123

8. #1
Identify Your Goals and
Determine Traffic Type
#wm123

9. #2
Offer Unique or Different Offers
When Remarketing
#wm123

10. #3
Seize the Opportunity
to Use Image Ads
#wm123

11. #4
Personalize & Tailor Ad’s to Each
Remarketing Campaign
#wm123

12. #5
Determine the Best
Time to Remarket
#wm123

13. Today’s Webinar Topics
1. What Is Remarketing and Why Should I Use It?
2. Top 5 Tips To Create The Best Remarketing Campaigns
3. How To Increase Interaction With Users and
Ultimately Close a Deal
#wm123

14. How to Increase Interaction
• Continue to market, show Deals, etc.
Average customer visits a site 5 or 6 times before
purchasing
• Keep on showing up, get your brand stuck in their
head, so when they are ready to purchase, they come to
you instead of others
•Entice audience by signing up for an email or webinar
to keep them excited about several offers.
#wm123

15. Summary: Key Components of Remarketing
•Key Components
•Define Your Goals
•Define Target Audience
•Gender, Location, Age, Etc.
•Determine Traffic Type
•General, Segmented, Specific
•Ad Type
•Image, text, etc.
•Interaction Tips
•Continuous Marketing
•Different/Unique Offers
#wm123

16. Questions?

17. Contact Information
Search Engine Marketing – A
Perspective
Contact Us for a detailed Custom Analysis of
your website!
Please contact: @Webmarketing123
#wm123
Mark Powers
(800) 619 1570
mark@webmarketing123.com