This document discusses the need for reform in engineering education to better meet the needs of industry and society. It advocates adopting a model of career-oriented, professional education called Generalized Professional Education (GPE). GPE aims to provide students with both hard and soft skills through student-centered, project-based learning that incorporates input from industry. This approach, exemplified by the CDIO framework, will help address issues like talent shortages and skills mismatches in the job market. Key principles for GPE include cooperation between industry and education institutions.