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Best Blogging Practices
for the Best Industry Bloggers
Presented by
De-de Mulligan, CMM
Mulligan Management Group,
LLC
6/24/2014 @i_Meet #iMeet @DedeMulligan 1
Best Blogging Practices
Agenda
• Overall Blogging Objectives
• The Dos and Don’ts of Blogging
• Examples Using the i-Meet site
6/24/2014 @i_Meet #iMeet @DedeMulligan 2
Blogging Objectives
Provide valuable, shareable, well-
written content that is designed to
educate your reader and ultimately
improve i-Meet’s SEO.
In addition, it helps build your
authority.
6/24/2014 @i_Meet #iMeet @DedeMulligan 3
Blogging No-nos
• No Duplicate Content
• No Keyword Stuffing
• No Short Blogs
• No Edits Once Posted
• No Sales Pitch
6/24/2014 @i_Meet #iMeet @DedeMulligan 4
Blogging Best Tips
• Write Engaging Headlines
• Include Image or Video
• Link to Other i-Meet Blogs
• Link to i-Meet Landing Page
• Write 300-500 words
• 3-5 Long-Tail Keywords
• Have a Call-to-Action
6/24/2014 @i_Meet #iMeet @DedeMulligan 5
Essential Item #1: A Catchy Headline
6/24/2014 @i_Meet #iMeet @DedeMulligan 6
Start with a
number and
adjective
No more than 60
Characters – this one is 45
Remember 85% of users
read headline on
smartphone
Essential Item #2: Image or Video
6/24/2014 @i_Meet #iMeet @DedeMulligan 7
Make the
photo
enhance
the
headline
Make sure it is
not
copyrighted -
easier said
than done.
Use only quality photos or videos –
no cartoon characters!
Essential Item #3: Link to Other i-Meet
Posts
6/24/2014 @i_Meet #iMeet @DedeMulligan 8
Find 1-3
blog posts
about the
same topic
and link
your post
to it
Link to other
outside sites
that make
sense: PCMA,
MPI,
eventblog, etc.
Link back to the Client’s Landing
Page
Essential Item #4:
Link to i-Meet Landing Page
6/24/2014 @i_Meet #iMeet @DedeMulligan 9
Link back
to i-Meet
landing
page and
say
something
about i-
Meet
When promote
on Social
always use
#iMeet and on
Twitter
@i_Meet
Link back to your own i-Meet
profile
Essential Item #5:
Content Needs to be 300-500 words
6/24/2014 @i_Meet #iMeet @DedeMulligan 10
• Old Way: 200-500 words with all
keywords in title, first sentence and
first paragraph
• New Way: 300-500 words with
keywords wherever makes sense. More
paragraphs and more bullets.
Essential Item #6:
3-5 Long-Tail Keywords
6/24/2014 @i_Meet #iMeet @DedeMulligan 11
• Old Way: Keyword Stuff with short and long-
tail keywords
• New Way: No keyword stuffing and only long-
tail keywords
• Short-tail: event planning, registration,
mobile app
• Long-tail: event planning with mobile apps,
online registration using mobile apps,
ACTIVE event planning mobile app
Essential Item #7:
Call to Action
6/24/2014 @i_Meet #iMeet @DedeMulligan 12
What do
you want
the reader
to do – be
very
CLEAR
The call-to-
action should
be in your
voice.
1-2 sentences as most.

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Best blogging practices

  • 1. Best Blogging Practices for the Best Industry Bloggers Presented by De-de Mulligan, CMM Mulligan Management Group, LLC 6/24/2014 @i_Meet #iMeet @DedeMulligan 1
  • 2. Best Blogging Practices Agenda • Overall Blogging Objectives • The Dos and Don’ts of Blogging • Examples Using the i-Meet site 6/24/2014 @i_Meet #iMeet @DedeMulligan 2
  • 3. Blogging Objectives Provide valuable, shareable, well- written content that is designed to educate your reader and ultimately improve i-Meet’s SEO. In addition, it helps build your authority. 6/24/2014 @i_Meet #iMeet @DedeMulligan 3
  • 4. Blogging No-nos • No Duplicate Content • No Keyword Stuffing • No Short Blogs • No Edits Once Posted • No Sales Pitch 6/24/2014 @i_Meet #iMeet @DedeMulligan 4
  • 5. Blogging Best Tips • Write Engaging Headlines • Include Image or Video • Link to Other i-Meet Blogs • Link to i-Meet Landing Page • Write 300-500 words • 3-5 Long-Tail Keywords • Have a Call-to-Action 6/24/2014 @i_Meet #iMeet @DedeMulligan 5
  • 6. Essential Item #1: A Catchy Headline 6/24/2014 @i_Meet #iMeet @DedeMulligan 6 Start with a number and adjective No more than 60 Characters – this one is 45 Remember 85% of users read headline on smartphone
  • 7. Essential Item #2: Image or Video 6/24/2014 @i_Meet #iMeet @DedeMulligan 7 Make the photo enhance the headline Make sure it is not copyrighted - easier said than done. Use only quality photos or videos – no cartoon characters!
  • 8. Essential Item #3: Link to Other i-Meet Posts 6/24/2014 @i_Meet #iMeet @DedeMulligan 8 Find 1-3 blog posts about the same topic and link your post to it Link to other outside sites that make sense: PCMA, MPI, eventblog, etc. Link back to the Client’s Landing Page
  • 9. Essential Item #4: Link to i-Meet Landing Page 6/24/2014 @i_Meet #iMeet @DedeMulligan 9 Link back to i-Meet landing page and say something about i- Meet When promote on Social always use #iMeet and on Twitter @i_Meet Link back to your own i-Meet profile
  • 10. Essential Item #5: Content Needs to be 300-500 words 6/24/2014 @i_Meet #iMeet @DedeMulligan 10 • Old Way: 200-500 words with all keywords in title, first sentence and first paragraph • New Way: 300-500 words with keywords wherever makes sense. More paragraphs and more bullets.
  • 11. Essential Item #6: 3-5 Long-Tail Keywords 6/24/2014 @i_Meet #iMeet @DedeMulligan 11 • Old Way: Keyword Stuff with short and long- tail keywords • New Way: No keyword stuffing and only long- tail keywords • Short-tail: event planning, registration, mobile app • Long-tail: event planning with mobile apps, online registration using mobile apps, ACTIVE event planning mobile app
  • 12. Essential Item #7: Call to Action 6/24/2014 @i_Meet #iMeet @DedeMulligan 12 What do you want the reader to do – be very CLEAR The call-to- action should be in your voice. 1-2 sentences as most.