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Virtual Events Real Results with Real Companies By Dede Mulligan May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 1
What is a Virtual Event? May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 2
a Virtual Event is… May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 3 …a Digital Tool meant to generate for your organization ,[object Object]
Exposure
Web Traffic…Available 24/7 …Available to anyone who has a computer and high speed Internet connection
How do you produce a Virtual Event? May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 4
Tips from Scott Vaughan OF May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 5 Focus on Your Brand and Message Form a Team of Virtual Event Experts  Collect Feedback During Event Use Social Media for Marketing
WHY HOLD Virtual Events? May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 6
WHY HOLD Virtual Events? May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 7 EXPANDED AUDIENCE REACH Limitless Opportunity to Engage Worldwide Audiences Information Week found  42% of their attendees were international DRAMATIC COST SAVINGS NO Travel Hotel Per Diem Lost Time at Work
WHY HOLD Virtual Events? May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 8 GREENER Example of Typical Conference 2,000 Attendees 1,500 will Fly @ Average 500 Mile Distance 500 will Drive @ Average 100 Mile Distance 1,500 Hotel Night Stays Virtual Event will save 422 tons in Carbon Emissions BETTER DATA CAPTURE Attendees need to Sign In ORGANIZER WILL ACCESS What Sessions they Attend What Collateral they Download What Booths they Visit Instantaneous Feedback
May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 9 Face-to-Face Cost vs. Virtual Cost per Attendee Leadership Summit $2,800 F2F $600 Virtual Global Sales Meeting $4,300 F2F $437 Virtual Equipment Used InXpo Virtual Event Platform Cisco TV WebEx TelePresence “Virtual gives great ROI because it is 1/10th the cost with 10x the return.” – John Chambers, CEO of Cisco Cisco GSX Virtual Event Results 20,000 Attendees from 89 Countries 93% of Registered Users Attended Had 600 Conference Rooms 8,200 Participated in Group Chat Rooms Saved334,000 Hours in Travel Time 211,000,000 Air Miles 84,400 Tons Carbon Emissions
May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 10 Face-to-Face Cost vs. Virtual Cost per Attendee $2,100 F2F $395 Virtual Social Media about Event 4,200 Blogs  1,700 Tweets Product Familiarity Increased by 17% Cisco Live Hybrid Event Results 4,500 Virtual Attendees from  23 Countries 55% were first-time virtual attendees Had 281 online offerings 365 Days Event was Open to Virtual Users 81% Very Likely to Purchase Cisco Products
May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 11 Offered Attendees Online Learning Live Chat Discussion Forums Virtual Exhibit Booths Downloadable Collateral Live Sessions On-Demand Sessions MedCo Health Solutions, Inc. Virtual Event Results 800 Virtual Attendees Saved MedCo$1,000,000
May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 12 Each Event Had Over 900 Clicks  200 Downloads TechWebVirtual Event Results Held 18 virtual events in 2010 2,000+ Virtual Registrants for each event Each Attendee, on average, spent over  2 hours at each event
May 2, 2011 Mulligan Management Group, LLC       www.mulliganmanagementgroup.com 13 Social Media Used to Promote Event Twitter Facebook Banner Advertising Google AdWords Website Email Contest among Employees GE Healthcare Virtual Tradeshow Results 4,000 Virtual Attendees Attendees spent an average of 1.5 hour at booth Had 15 taped demonstrations 15 Day Virtual Show

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Virtual Events Generate Real Results for Companies

  • 1. Virtual Events Real Results with Real Companies By Dede Mulligan May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 1
  • 2. What is a Virtual Event? May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 2
  • 3.
  • 5. Web Traffic…Available 24/7 …Available to anyone who has a computer and high speed Internet connection
  • 6. How do you produce a Virtual Event? May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 4
  • 7. Tips from Scott Vaughan OF May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 5 Focus on Your Brand and Message Form a Team of Virtual Event Experts Collect Feedback During Event Use Social Media for Marketing
  • 8. WHY HOLD Virtual Events? May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 6
  • 9. WHY HOLD Virtual Events? May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 7 EXPANDED AUDIENCE REACH Limitless Opportunity to Engage Worldwide Audiences Information Week found 42% of their attendees were international DRAMATIC COST SAVINGS NO Travel Hotel Per Diem Lost Time at Work
  • 10. WHY HOLD Virtual Events? May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 8 GREENER Example of Typical Conference 2,000 Attendees 1,500 will Fly @ Average 500 Mile Distance 500 will Drive @ Average 100 Mile Distance 1,500 Hotel Night Stays Virtual Event will save 422 tons in Carbon Emissions BETTER DATA CAPTURE Attendees need to Sign In ORGANIZER WILL ACCESS What Sessions they Attend What Collateral they Download What Booths they Visit Instantaneous Feedback
  • 11. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 9 Face-to-Face Cost vs. Virtual Cost per Attendee Leadership Summit $2,800 F2F $600 Virtual Global Sales Meeting $4,300 F2F $437 Virtual Equipment Used InXpo Virtual Event Platform Cisco TV WebEx TelePresence “Virtual gives great ROI because it is 1/10th the cost with 10x the return.” – John Chambers, CEO of Cisco Cisco GSX Virtual Event Results 20,000 Attendees from 89 Countries 93% of Registered Users Attended Had 600 Conference Rooms 8,200 Participated in Group Chat Rooms Saved334,000 Hours in Travel Time 211,000,000 Air Miles 84,400 Tons Carbon Emissions
  • 12. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 10 Face-to-Face Cost vs. Virtual Cost per Attendee $2,100 F2F $395 Virtual Social Media about Event 4,200 Blogs 1,700 Tweets Product Familiarity Increased by 17% Cisco Live Hybrid Event Results 4,500 Virtual Attendees from 23 Countries 55% were first-time virtual attendees Had 281 online offerings 365 Days Event was Open to Virtual Users 81% Very Likely to Purchase Cisco Products
  • 13. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 11 Offered Attendees Online Learning Live Chat Discussion Forums Virtual Exhibit Booths Downloadable Collateral Live Sessions On-Demand Sessions MedCo Health Solutions, Inc. Virtual Event Results 800 Virtual Attendees Saved MedCo$1,000,000
  • 14. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 12 Each Event Had Over 900 Clicks 200 Downloads TechWebVirtual Event Results Held 18 virtual events in 2010 2,000+ Virtual Registrants for each event Each Attendee, on average, spent over 2 hours at each event
  • 15. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 13 Social Media Used to Promote Event Twitter Facebook Banner Advertising Google AdWords Website Email Contest among Employees GE Healthcare Virtual Tradeshow Results 4,000 Virtual Attendees Attendees spent an average of 1.5 hour at booth Had 15 taped demonstrations 15 Day Virtual Show
  • 16. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 14 Social Media Used to Promote Event Twitter Facebook Blogging Users could Chat online during Event United Way of Greater Cincinnati Virtual Event Results 465 Virtual Attendees from 196 Companies Increased Media Attention by 215% Had 33% donor decline over last 10 years Needed to Reach New and Younger Audience
  • 17. May 2, 2011 Mulligan Management Group, LLC www.mulliganmanagementgroup.com 15 Sources www.foliomag.com www.virtualedge.org www.inxpo.com www.unisfair.com/calculate-your-carbon-footprint www.venturebeat.com www.cisco.com www.informationweek.com Mulligan Management Group, LLC When Planning a Hybrid or Virtual Event, We can provide your organization with Event Planning Social Media Strategy and Implementation PowerPoint Presentation Solutions Onsite Logistics Contact Us at 330.472.7673