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Debbie Wakefield's Paid Social Media Portfolio
- 1. Paid Social Media Portfolio Digital Marketing Portfolio
- 2. MedVet: Facebook Ads ● Goal: Increase engagement on Facebook Event for upcoming Avian and Exotic community event ● Target audience: Existing Hilliard clients (uploaded in a custom list), 1% Lookalike audience of that list, people living within 15 miles of Columbus, interested in Guinea pigs, Hamster, Rabbits, Pets Lovers, Ferret, Chinchilla, Birds or Pets ● Approach: Boosted Facebook Event
- 4. Volunteers of America: Facebook Ads ● Goal: Drive engagement for new Pickerington thrift store grand opening ● Audience: Women ages 15-65, friends of those who already like our Facebook page
- 5. Volunteers of America: Facebook Ads
- 6. Volunteers of America: Facebook Ads ● Goal: Increase the number of form submissions for our free home pickup to increase donations for our thrift stores ● Audience: Women ages 24-35, who live in Columbus or Cleveland ● Approach: Ran an A/B test of $50 each to test whether a 15 sec or 30 sec video ad would perform better
- 7. Volunteers of America: Facebook Ads ● To my surprise, the 30 sec ad performed better, but by a narrow margin. I’d like to run this test again, to confirm the results.
- 8. Volunteers of America: LinkedIn Ads ● Goal: Drive traffic to our Careers webpage and raise awareness on LinkedIn to qualified applicants that we are growing and hiring
- 9. Volunteers of America: LinkedIn Ads ● We made six different text ads to test which one would be top performing. This influenced our future paid LinkedIn strategy. ● All ads linked to https://www.voaohin.org/careers ● Audience: Targeted the cities we were hiring in
- 10. Volunteers of America: LinkedIn Ads
- 11. Volunteers of America: LinkedIn Ads ● Goal: Increase the number of job applicants for Site Director role in Evansville, Indiana ● I looked at the job description to determine the target audience.
- 12. Volunteers of America: LinkedIn Ads ● The ad was set up to drive traffic to our Careers webpage so interested applicants could fill out our online application form. ● We achieved 14 clicks to the website.
- 13. See more of my work samples at debbiegillum.com Hey thanks