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Welcome ,[object Object]
Presentation is prepared by,[object Object],Mizanur Rahman,[object Object],Abdullah all Masum,[object Object],Irin Sultana ,[object Object],Salma Nasrin,[object Object]
Dept. of Tourism & Hospitality Management,[object Object],Faculty of Business Studies,[object Object],University of Dhaka,[object Object]
Gypsy,[object Object], 			….to explore the universe…,[object Object]
International Business,[object Object]
IB,[object Object]
Nokia
Finnish multinational communication corporation,[object Object],headquartered in Keilaniemi, Espoo,a city neighboring Finland's capital Helsinki. ,[object Object],It is the world's largest manufacturer of mobile phones.,[object Object]
Nokia
OMX: NOK1V, NYSE: NOK, FWB: NOA3,[object Object],Telecommunications, Internet, Computer software,[object Object],Tampere, Finland (1865), incorporated in Nokia 1871,[object Object],Fredrik Idestam, Leo Mechelin,[object Object],Espoo, Finland,[object Object], Served Worldwide,[object Object]
Mobile phones,[object Object],Smartphone,[object Object],Mobile computers,[object Object],Maps and navigation, music, messaging and media, Software ,[object Object],€42.45 billion (2010,[object Object],€1.850 billion (2010),[object Object],€2.070 billion (2010,[object Object],€39.12 billion (end 2010,[object Object]
€16.23 billion (end 2010,[object Object],132,430 (end 2010,[object Object],Mobile solution,[object Object],Mobile Phones,[object Object],Market,[object Object],Nokia Siemens Networks,[object Object],Navteq,[object Object],Symbia,[object Object],Vertu,[object Object],Qt Development Frameworks,[object Object],www.nokia.com,[object Object]
Nokia
History of Nokia,[object Object]
Pre-telecommunications era,[object Object],[object Object]
Nokia's history starts in 1865 when mining engineer Fredrik Idestam established a ground wood pulp mill in the town of Tampere, in southwestern Finland.,[object Object]
Nokia
Nokia
Nokia
Nokia
Nokia
Nokia
Nokia
Nokia
Nokia
A world where everyone can be connected,[object Object]
“Connecting people”,[object Object]
The goal of Nokia is ,[object Object],“Soccer at the palm of your hand”.,[object Object]
Strategy,[object Object],Nokia has recently outlined its new strategic direction, including,[object Object],Plans for a broad strategic partnership with Microsoft,[object Object],Focused investments in next-generation disruptive technologies,[object Object],A new leadership team and organizational structure,[object Object]
Strategy contd…..,[object Object]
Nokia
Nokia
Marketing principle,[object Object],Customer satisfaction,[object Object],Customer perception,[object Object],Customer needs and expectations,[object Object],Generating income or profit,[object Object],Making satisfactory progress,[object Object]
Nokia
Nokia
Variety:  In every series of Nokia there are large numbers of sets with large variety.,[object Object], ,[object Object],Quality: Nokia gain brand personality and market shares of 35% because of its quality.,[object Object], ,[object Object],Design: Nokia sets are of various designs such as flip sets, Flat sets, Slide sets etc. ,[object Object],Features: Each set of Nokia has its own features such as camera, video, mp3, mp4, web services, text messaging, e-mail, games etc.,[object Object]
Price ,[object Object],Prices start from mere tk.1800 to more than tk.50,000 to suit all class of people.,[object Object],also offer cash allowances,[object Object],skimming price strategy,[object Object],Penetration Pricing ,[object Object],Competition Based Pricing ,[object Object], ,[object Object]
Place,[object Object],Nokia products are available at Nokia gallery,[object Object],Established mobile phone dealership ,[object Object],Retailers & other electrical products suppliers,[object Object]
Promotion,[object Object],Advertising,[object Object],Personal selling,[object Object],Sales promotion,[object Object],Public relation,[object Object],Road shows,[object Object]
Advertisement ,[object Object]
people,[object Object],Nokia Recruits the high quality staff and train them appropriately in the delivery of services.,[object Object],Staffs have the appropriate interpersonal skills, aptitude and service knowledge.,[object Object]
Process ,[object Object],Nokia has many customer care service center which are known Nokia Care Center.,[object Object]
Nokia
Nokia
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.,[object Object]
Nokia
the price of the product,[object Object],Some of the products are not user friendly.,[object Object],after sales service is not good.,[object Object]
Nokia
emerging of other mobile companies in themarket. The companies like Motorola, Sony Eriksson etc.,[object Object],providing cheap phones, new features, new style and type, good after sales service etc.,[object Object]
PESTLE ANALYSIS ,[object Object],PESTLE is a tool that helps analyze the overall business context covered of an organization:,[object Object]
It covers…..,[object Object]
Political,[object Object],includes all that is in relation to the government and policies.,[object Object],acquires resources from government such as the economical, scientific and technological policies.,[object Object],The success of Nokia has obtained the resources from the Finnish policies which assist Nokia to advance its products.,[object Object]
Economic,[object Object]
Social,[object Object],Relationship between Nokia and the rest of the world is very strong,[object Object],committed to supporting various communities’ trough donations, sponsored programs and partnerships,[object Object]
Technology,[object Object],investing heavily in R&D to come up with last technologies.,[object Object],They want to offer the best to their customers and show that they will always come up with sophisticated items by creating different types of products every year. ,[object Object]
LEGAL FACTOR,[object Object]
ENVIRONMENTAL FACTOR,[object Object],Environmental impact of supplier‘s products and processes ,[object Object],Environmentally ethical considerations amongst suppliers,[object Object],Life cycle impact of products throughout the supply chain ,[object Object]
Nokia
Nokia
Nokia
Nokia
Nokia
Nokia
Nokia
Social responsibility,[object Object]
Nokia
To the society,[object Object]
To the employees,[object Object],Embedding values ,[object Object],Labor practices	,[object Object],Training and development,[object Object],Rewarding performances,[object Object],Consultation and communication,[object Object],Reorganization,[object Object],Health, safety and well-being ,[object Object]
To the environment,[object Object],Products and services,[object Object],Operators,[object Object],Environmental management,[object Object]
Nokia
 ,[object Object]

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