The document discusses 8 powerful video marketing and communication strategies for car dealerships. It begins by analyzing the current video landscape, noting that people watch over 1 billion hours of video per day and prefer video over other content. It then provides examples of how dealerships can use video on their websites, for human resources, social media, SEO, and communications like email, text messaging, and video conferencing. The presentation emphasizes that video should be used for marketing, as 70% of car buyers are influenced by video content over other mediums. It concludes by recapping the strategies and taking questions.

1. The 8 Most Powerful Video Marketing
and Communication Strategies for
Your Dealership
Sean V. Bradley
Founder and President |Dealer Synergy | Audubon, NJ
(267) 319-6776 | seanb@dealersynergy.com
@seanvbradley
#NADASHOW
Sean’s
Headshot
Here

2. The views and opinions presented in this educational program and any
accompanying handout material are those of the speakers, and do not
necessarily represent the views or opinions of NADA. The speakers are not
NADA representatives, and their presence on the program is not a NADA
endorsement or sponsorship of the speaker or the speaker’s company, product
or services.
Nothing that is presented during this educational program is intended as legal
advice, and this program may not address all federal, state, or local regulatory
or other legal issues raised by the subject matter it addresses. The purpose of
the program is to help dealers improve the effectiveness of their business
practices. The information presented is also not intended to urge or suggest
that dealers adopt any specific practices or policies for their dealerships, nor is
it intended to encourage concerted action among competitors or any other
action on the part of dealers that would in any manner fix or stabilize the price
or any element of the price of any good or service.

3. About Me
Founder & President of
Dealer Synergy
Best selling author - “Win the
Game of Googleopoly”
8 Time NADA / ATD
Convention Speaker
3

4. About Me
1st to write about Video SEO in 2006
25,000 Automotive Professionals
& 1,100 Unique Rooftops
Trained
Over 18 years
in the Automotive
Industry
4

5. IN 2019, 90% Of ALL ONLINE
USER CONTENT WILL BE VIDEO
5

6. Current Video Situation Analysis
People collectively watch One BILLION
hours of video every day!
(source - Engadget)
6

7. Current Video Situation Analysis (Cont.)
On average, the length of a popular YouTube
video runs about 4 minutes and 20 seconds.
(source - MiniMatters)
7

8. Current Video Situation Analysis (Cont.)
Optimal Video Lengths (based on Type):
Tutorials/Explainers: 45-90s
Creative Commercials: 15-59s
Crowdfunding: 2.5 min
Testimonials/Talking Heads: 60-119s
(source - The Next Web)
8

9. Current Video Situation Analysis (Cont.)
People prefer VIDEO over everything else!
9

10. Current Video Situation Analysis (Cont.)
DRONES!
Fly hundreds of feet in air
Great shots of Dealerships and
inventory for marketing
(source - True Film Production)
FAA has multiple certifications -
provides test material to you.
Allows flight for profit.
(source - CNET)
10

11. Current Video Situation Analysis (Cont.)
DRONES!
By 2021, over 29 MILLION
Consumer Drones will be Used
Globally.
(source - Business Insider)
By 2020, the industry will be
worth $127 BILLION.
(source - Drone Life)
11

12. Current Video Situation Analysis (Cont.)
Compelling Video Stats:
51.9% of marketing professionals
worldwide name video as the
content with the best ROI.
(source - WordStream)
12

13. Current Video Situation Analysis (Cont.)
Compelling Video Stats:
85% of businesses with a video
marketing strategy have found
SUCCESS.
(source - Real Digital Productions)
13

14. Current Video Situation Analysis (Cont.)
Compelling Video Stats:
Video drives a 157% increase in
organic traffic from SERPs.
(source - WordStream)
14

15. Current Video Situation Analysis (Cont.)
Compelling Video Stats:
One THIRD of online activity is spent
watching video.
(source - WordStream)
15

16. Current Video Situation Analysis (Cont.)
Compelling Video Stats:
Marketers who use video grow revenue 49%
faster than non-video users.
(source - WordStream)
16

17. YouTube
Over 500 million hours of video are
watched on YouTube daily.
300 hours of video uploaded every minute.
(source - FortuneLords)
17

18. YouTube
YouTube has 1.3 BILLION users.
6 out of 10 people prefer online
video to live TV.
(source - FortuneLords)
18

19. Video Text Messages
30% of Consumers interact with
brands via Text Message.
2018 - Video will represent 69%
of Mobile Traffic.
(source - Trumpia Blog)
19

20. Video Text Messages (Cont.)
20
96% of text messages get read
Video can help increase this
to 99%
(source - Tatango)

21. Video Emails
Using the word ‘video’ in an
email subject line boosts open
rates by 19%.
(source - Syndacast)
An initial email with a video
receives an increase click-
through rate by 96%.
(source - WordStream)
21

22. Video Conferencing
In a survey conducted in 2017, 99% of
people said that video conferencing
positively impacts productivity through
collaboration.
(source - Lifesize)
22

23. Video Conferencing (Cont.)
Unlike the telephone, there are
NO current regulations on video
conferencing!
58% of companies use video
conferencing in their daily
business operations.
(source - Lifesize)
23

24. Apple FaceTime
24
Close rates from video
chat are 35-75% higher
than audio alone.
(source - One Touch Video Chat)
Over one third of U.S.
Adult Smartphone Users
use their smartphones
for Video Calling.
(source - Gartner Newsroom)

25. Skype
Over 69 million users worldwide.
(source - Entrepreneur)
Ability to integrate Skype into CRM to capture
customer data.
(source - Astute Solutions)
25

26. Facebook Live Video
Using Facebook live increase
engagement with non-live
content on your page.
(source - Buffer Social)
26

27. Facebook Live Video (Cont.)
27
"Facebook Live Stream"
Search Popularity Has
Risen 330% Since Launch
Daily Watch Time Has
Grown Over 4x
(source - Mediakix)

28. Facebook Live Video (Cont.)
Facebook automatically records your live
video and publishes it to your Facebook page
when the broadcast ends.
(source - Buffer Social)
28

29. Video as a Research Tool
86% of viewers often use YouTube to
learn new things.
46% of people feel more prepared
from YouTube.
(source - Google)
29

30. Video as a Research Tool (Cont.)
65% of people use YouTube as a research tool to
fix something in their home or CAR.
(source - Google)
30

31. Video Usage in Car Dealerships
70% of Car Buyers are more influenced
by VIDEO CONTENT - MORE than TV,
newspapers, & magazines.
(source - Tubular Insights)
31

32. Video Usage in Car Dealerships (Cont.)
25% of all U.S. Dealers now
use online video, according
to AutoTrader.com
(source - AdAge)
32

33. How to Harness the Power of
Video for Your Dealership
(Marketing and Communication)
33

34. Marketing Videos
34

35. Video on Websites - Description
35

36. Video on Websites - Explanation
What Types of Videos?
Value Package Proposition Video
Inventory
Comparisons
Testimonials
Community / PR
36

37. Videos on Websites - Examples
37
Website Introduction Video

38. Videos on Websites - Examples
38
New Car Inventory Video

39. Videos on Websites - Examples
39
Used Car Inventory Video

40. Videos on Websites - Examples
40
Referral Video

41. Video for Human Resources
Attrition on the Showroom Sales Floor is 70%+
Turnover average across ALL Dealership
positions is 39%
Untrained New Hires
Use VIDEO to find and
train employees!
41

42. Video for Human Resources (Cont.)
Where you could use these videos -
Broadcast Television
Dealer Website
Social Media Paid Ads (Facebook)
Recruiting Websites:
www.AutomotiveSalesCareers.com
Zip Recruiter
Indeed.com
42

43. Video for Human Resources (Examples)
43
Television Hiring Promo for the Dealership

44. Video for Human Resources (Examples)
44
Online Hiring Promo for the Dealership

45. Video Social Media - Description
45

46. Video Social Media - Explanation
Videos that are ORGANICALLY uploaded to
Facebook have MUCH HIGHER Views than
YouTube Links
Split the Video Content on Social Media
between “Social” and “Business”
Think “Positive PROPAGANDA” aka Digital“PR”
46

47. Video Social Media - Examples
47
First Car as a Present Video

48. Video Social Media - Examples
48
Dealership Value Package Proposition Video

49. Video Social Media - Examples
49
Viral Video Content

50. Video SEO - Description
You want your video content to appear in search
engines and organic search results, with traffic
directed to your site.
50

51. Video SEO - Explanation
How Can You Use Video Search Engine Optimization?
Dominate Page one of SERPs (numerous)
Treat each video like an individual website
Understand the additional
SEO capabilities Video SEO has
51

52. Video SEO - Explanation
Video is the Easiest Web Content to Optimize
Google algorithms favor video content.
52

53. Video SEO - Examples
53

54. Video Communications
54

55. Video Communications
Video Templates Through CRM
Video Email Platform
Video Text Messaging
FaceTime & Skype
Social Media Video
55

56. Video Email - Description
56

57. Video Email - Explanation
Manually
Automated Services / Software
Co-Video
57
Appointment Confirmation Video

58. Video Email - Examples
Virtual T.O.
58

59. Video Email - Examples
Dealership YouTube Channel
59

60. Video Email - Examples
60
Promotional Sales Video

61. Video Text Messaging - Description
61

62. Video Text Messaging - Explanation
Templated Video Text Messages
(Like CRM eMail Templates… but “Text”)
Manually
96% of text messages get read
Video can help increase this to 99%
(source - Tatango)
62

63. Video Text Messaging - Examples
63
Appointment Confirmation Video Happy Car Anniversary Video

64. Video Social Media - Description
64

65. Video Social Media - Explanation
Video Social Media
As an alternate communication medium
Following up with
PROSPECTS
CLIENTS
65

66. Video Social Media - Examples
66

67. Video Conferencing - Description
67

68. Video Conferencing - Explanation
68

69. Video Conferencing - Examples
69
Apple FaceTime Example

70. Let’s Recap and Put It
All Together...
70

71. Let’s Recap
Communication Video(s)
Marketing Video(s)
71

72. THANK YOU!
72

73. Questions
73

74. The 8 Most Powerful Video Marketing
and Communication Strategies for
Your Dealership
Please visit the NADA Pavilion
in the Expo Hall for information
on accessing electronic versions
of this presentation and the
accompanying handout
materials, and to order the
education video recording.
Sean V. Bradley
Founder and President |Dealer Synergy | Audubon, NJ
(267) 319-6776 | seanb@dealersynergy.com
@seanvbradley
#NADASHOW