+48 million in revenue 4 case studies and 47 video facts.

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We’ve compiled facts on why video is so effective and what the results are. Here are a few juicy ones:

1.8 Million Words is the value of one minute of video.
- Dr. James McQuivey, Forrester

When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
- Forrester

Consumers who watch product videos are 85% more likely to buy products, compared to those who do not watch product videos.
- TMG; We Capture

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+48 million in revenue 4 case studies and 47 video facts.

  1. 1. 4CaseStudiesand47videofacts www.switchvideo.com 888-501-3105 $48MillioninRevenue
  2. 2. Inbenta case study Conversion increased by 20%
  3. 3. Rypple/Work.com case study Work  better,  together Feedback,  coaching  and  thanks. Conversion increased by 20%
  4. 4. Rypple/Work.com case study Video Play Rate (%) +78%35% 30% 25% 20% 15% 10% 5%5% 0% Rypple video Average two minute video
  5. 5. Playthrough Rates (%) Rypple/Work.com case study +34% +25% 80% 70% 60% 50% 40% 30% 20%20% 10% 0% Watched Half Watched All
  6. 6. Our sales person contacted the prospect cold, sent the video link and before we could follow up the client reached out for a meeting. We had the meeting and got a signed contract for an $800K/year account. -­  Justin  Baillie,  JellyFish $800KDeal in 7 Days A Switch Video Success Story
  7. 7. 100 Million Users 0
  8. 8. Cost of Video: Less than Revenue: $50,000 $48,000,000
  9. 9. of customers are more likely to make a purchase after seeing a product video (Internet Retailer) 85%
  10. 10. longer than 30 seconds perform as well as 15 to 30-­second ones (YouTube) Pre-roll Ads
  11. 11. of global YouTube views come from mobile devices (YouTube) 25%
  12. 12. of video is worth 1.8 million words (Dr. James McQuivey) 1 minute
  13. 13. Video increases the chance of a front page google result by (Forrester) 53x
  14. 14. of senior executives visited a vendor’s website after viewing a video. (Forbes) 65%
  15. 15. General Video Stats
  16. 16. When a video is information intensive, of consumers will watch the video two or more times. 66% (Internet Retailer -­ 2012)
  17. 17. of viewers say that watching product videos makes them more confident in their online purchasing decisions. 52% (Internet Retailer -­ 2012)
  18. 18. Executives Love Video
  19. 19. of senior executives would rather watch a video than read text. 59% (Forbes)
  20. 20. of those who view a video click through to visit the vendor website65% look for more information50% 45% 50% report that they contacted a vendor after seeing an online video ad of those who viewed an online marketing video went on to make a purchase for their business
  21. 21. of business executives watch work-­related videos on YouTube on a weekly basis. 52% (eMarketer; Forbes)
  22. 22. of executives say they watch work-­related videos on business websites at least once a week. week 75%1 (eMarketer; Forbes)
  23. 23. of executives have called a vendor after seeing an online video. 39% (Forbes)
  24. 24. Psychology of Video
  25. 25. is the value of a one minute video 1.8million words (Dr. James McQuivey, Forrester)
  26. 26. days 1503600 That's the equivalent information of 3600 average web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video. Do you have the time and energy to write 1.8 million words?
  27. 27. SEO and Video
  28. 28. Online retail shoppers who watch video spend about 2 minutes more on that site and are 64% more likely to buy,compared to others. (TMG -­ 2012)
  29. 29. Search results with video thumbnails have a higher CTR than plain text results 41% (RankAbove)
  30. 30. Email Marketing and Video
  31. 31. When marketers used the word “video” in an email subject line, open rates increase video 7 - 13%(Experian)
  32. 32. Marketing automation provider Eloqua found that video in an introductory email campaign led to a reduction in subscriber opt-­outs. 75% (Invodo)
  33. 33. 0% 100% 200% 300% When marketers included a marketing or explainer video in an email,the click-­through rate increased by 200 - 300% (Forrester)
  34. 34. Conversion Rates Increase
  35. 35. Animated videos increase conversion rates by 20% or more Approximately 30% of the page visitors watch the video Approximately 50% of those viewers watch the video in its entirety (SwitchVideo.com,Rypple Case Study)
  36. 36. A video on the homepage increased CrazyEgg’s conversion by 64%(CrazyEgg.com)
  37. 37. days 30 of internet users recall watching a video ad on a website they visited in the past 30 days. of those,took some action after viewing the ad. 80% 46% (Online Publishers Association)
  38. 38. 26% looked for more information about the subject of the video 22% visited the website named in the ad
  39. 39. 15% visited the company represented in the video ad 12% purchased the specific product featured in the ad
  40. 40. Consumers who watch product videos are more likely to buy products, compared to those who do not watch product videos 85% (TMG; We Capture)
  41. 41. Video on Dropbox home page increases conversions by 10%
  42. 42. 10% conversion rate increase meant in additional revenue in 2012 $48million
  43. 43. Length of Video
  44. 44. 20% of your viewers will click away from a video in 10 seconds or fewer. You’ll lose about 1/3 of your viewers by 30 seconds 45% of them by 1 minute and almost 60% by 2 minutes (Visible Measures)
  45. 45. of people will stick around to view the end of a video that is less than 1 minute. 60% (Wistia)
  46. 46. Only will stick around to watch the end of a 3-­4 min video. The shorter the video,the more people will be watching the end of the video. 37% (Wistia)
  47. 47. Social
  48. 48. Over YouTube videos are shared every minute on Twitter 700 (YouTube)
  49. 49. Video Advertising
  50. 50. over Pre-­roll ads longer than 30 seconds perform as well as 15 or 30-second ones :30 :15-30 (Digiday/YouTube)
  51. 51. Americans watch more than video ads per month 10billion (ComScore)
  52. 52. Users spent on average 24 seconds looking at any given ad,about the same as a 30-second TV commercial (ComScore)
  53. 53. Howtotellyourcompany’sstoryand thebrainsciencetomakeitstick 60SecondsbyAndrewAngus
  54. 54. www.switchvideo.com 888-501-3105 GetaFreeQuote

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