We’ve compiled facts on why video is so effective and what the results are. Here are a few juicy ones:
1.8 Million Words is the value of one minute of video.
- Dr. James McQuivey, Forrester
When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
Consumers who watch product videos are 85% more likely to buy products, compared to those who do not watch product videos.
- TMG; We Capture