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The Habits
to Knock Out the
Competition
By: Sean V. Bradley, CSP
Would You…?
Of course NOT! Neither would I!
Things you shouldn’t do:
Disclaimer
Now that we’ve got that out of
the way...
https://www.google.com/search?q=this+is+going+to+be+good+meme&hl=en&site=webhp&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi46Or8w_fUAhXJXD4KHWHbC7IQ_AUIBigB&biw=1920&bih=1103#hl=en&tbm=isch&q=you+think+you+know+but+you+have+no+idea...&imgrc=UgA5STmkF8hEJM:
Gangs
Selling Everything
from
● Cellphones,
● Drugs,
● Bullet Proof Vest to
Crack Dealers
● Counterfeit Money
etc..
Violence, Abuse,
Neglect
Always in Trouble
as a Kid
Boys Home for 3
Years (12-15)
Prison for 3 years (19-22)
Arrested by the Secret Service
Recruited to Work Undercover for the DEA
for over a year
RAMZI
AHMED
YOUSEF
What You are Going
Through DOESN'T Define
You
I have a Great idea!
Billy Vamvakidis
The Automotive Sales Industry
A Little About Me• 18.5 years of Automotive Sales Experience
• 5½ years on the Front Lines
• Averaged 30+ Units per month / Salesman
of the Year
• 110 Units a Month out of the internet
department in 2002
• Personally Trained over 20,000 Automotive
Professionals and have trained over 100,000
Digitally
• Trained 1,100 rooftops all over the US, and
in 3 different countries
• 9 Time Dealer Choice Award
Winner, including 2 in 2017
Sean V. Bradley, CSP
What I’m Most Proud Of
What You Believe, You Can Achieve
WWW.HELPBECAUSEYOUCAN.COM
What I’ve Done for DealersWhat We Have Done For Dealers
Officially Have the Most Internet Success Stories
7units-
80units
60units-
120units
60 units-
130 units
in under
60 days!
From the brink of
bankruptcy to
doubling their
entire dealership’s
volume and gross
in only 2 months
25 units-
95 units
We work with a
$1.1 Billion Dealer
Group, Atlantic
Auto Group
Route 4 Cars...Our #1
Dealership in the Country!
75 units-
292units
Use the Secret to
Become
The Habits
to Knock Out the
Competition
Make Your
Vision Board
Your Guide to What
You Want to
Achieve
Circle of Influence Vs. Concern
“I’m tired of talking about how we can get bigger faster. If we get better, our
customers will demand that we get bigger!” -S. Truett Cathy, Founder of Chick-fil-A
SWOT
SWOT Assessment
GOAL Description
#1...
Action
3 Square Exercise
Competition Analysis
• Mystery Shop
• Phone, Email, Text, Social
Media
• Talk to OEMs
• Talk to vendors
You NEED to Gather Field
Intelligence on Your
Competition.
3. Get a coach and train!
Get A Coach
and Train
Training
1.Workshops
2.On Demand
3.Onsite
4.Books
5.Groups/Communities/Blog
s
How YOU Can
Train...
Ace of Spades = Road to Sale
Appointment Process
Create Your
What is YOUR
Orange Tie?
How?
1.By the way you communicate
2.How you engage
3.Your value package proposition
3 Main Ways to
Differentiate Yourself
Different Ways
to Communicate
phone/email/text
Video
Conferencing
Video Email Social Media DM Ecards Video Text
Apple FaceTime BombBomb Facebook BombBomb
Skype CRM Video Templates Instagram
Facebook Video Snapchat
LinkedIn
By the Way You Engage
Email Voicemail/Phone Video
● How strong are your email
templates?
● Do you use strategic HTML in
your email templates?
● Do you have Video Email
Trempaltes for the CRM?
● Is there a professional strategy?
● Do you have a library of VM scripts?
● Good quality?
● Upbeat?
● Do you Identify, Meet and Exceed?
● Word tracks, Good processes?
● Do you use a soundboard?
● Strategy?
● Good Production?
● Good Lighting?
● Good Audio?
● Video Confer. ?
● Video Templates?
Disclaimer
Know Their True Wants / Wishes
Meet Them Before You...
Why Should I
Buy a Car
From You?
with The Vaporware!
•We’re family-owned and operated!
•We’re #1!
•We’re the best!
•We have the best Service Dept!
NOBODY CARES!
What’s In
It For Me?
P.R.A.C.T.I.C.E
Why People Want to
Buy From You
P.Price
R.Research
A.Availability
C.Credit
T.Trade
I.I Hate Car Salesmen
C.Convenience
E.Everything Else
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Demographics
Demographics
Families Animal/Eco
Friendly
Special
Occasions
Military /
1st
Responders
Females Minorities Senior
Citizens
First Time
Buyers
Out of State Business
Owners
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
This is a REAL
email example
that we did for a
client!
kalina video
Why Video is So Important!
•People prefer Video over
EVERYTHING…
•1 Minute of video is equal to 1.8 Million
Written Words
•90% of the Internet will be Video by
2019…
•Sight, Sound, Motion and Emotion
Video Conferencing
Apple Facetime / Skype / FB Video etc…
Be careful of
distractions disguised
as opportunities
Put your Hater
Blockers on!
47.5 units in
1 month
400.5 units in
1 year
$390k
per year
made more than
$1million in 3
years
Tammie LeBleu the #2
Nissan Consultant in the United States
Please Join the Millionaire Car Salesman Group on
Facebook
www.Facebook.com/MillionaireCarSalesman
https://www.youtube.com/user/SeanVBradleyTV/
@seanvbradley

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