Namics: From Conten-Centric to User-Centric

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Is there a business case on the iPad for you? Creativity is a proven way to answer. We accelerate the evolution with generating variations to discover the survivors. This agile aproach allows the selection of the fittest idea.

Dr Sven Niedner, CTO, Namics

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Namics: From Conten-Centric to User-Centric

  1. 1. Day. IGNITE. Namics. From content-centric to user-centric. Dr. Sven Niedner. CTO. November 2010
  2. 2. Namics. Another one bites the dust. IGNITE. Key Note. Virtual is the new reality. Day. Ignite. User Centric. Namics.
  3. 3. Namics. The Internet is dead. Long live the Internet! IGNITE. Key Note. Virtual is the new reality. Day. Ignite. User Centric.
  4. 4. Namics. IGNITE. Key Note. Virtual is the new reality. How real is the social network? Day. Ignite. User Centric.
  5. 5. Namics. IGNITE. Key Note. Virtual is the new reality. Here be dragons. Day. Ignite. User Centric.
  6. 6. Namics. Always on. IGNITE. Key Note. Virtual is the new reality. Day. Ignite. User Centric.
  7. 7. Namics. IGNITE. Key Note. Virtual is the new reality. You are not alone. http://nmap.org/favicon/ Day. Ignite. User Centric.
  8. 8. Namics. IGNITE. Key Note. Virtual is the new reality.
  9. 9. Namics. This could not happen to you, right? IGNITE. Key Note. Virtual is the new reality. Cartoon from http://xkcd.com Day. Ignite. User Centric.
  10. 10. Namics. Customer expectation meets corporate vision. IGNITE. Key Note. Virtual is the new reality. Social Individual Mobile Marketing Brand Sales Day. Ignite. User Centric.
  11. 11. Namics. Overall consistency. IGNITE. Key Note. Virtual is the new reality. Social Individual Mobile Marketing Brand Sales Day. Ignite. User Centric.
  12. 12. Namics. The customer journey. IGNITE. Key Note. Virtual is the new reality. Corp. Website Retail store Rating portal Online Shop Customer service Mobile Day. Ignite. User Centric.
  13. 13. Namics. CMS This is where we come from. IGNITE. Key Note. Virtual is the new reality. Content Day. Ignite. User Centric.
  14. 14. Namics. New user interfaces. IGNITE. Key Note. Virtual is the new reality. Content NEWNEW Day. Ignite. User Centric.
  15. 15. Namics. Integrate social media. IGNITE. Key Note. Virtual is the new reality. Content Usergen. Content NEW Day. Ignite. User Centric.
  16. 16. Namics. Know your customer. IGNITE. Key Note. Virtual is the new reality. Content Customer Usergen. Content NEW Day. Ignite. User Centric.
  17. 17. Namics. Enable „window shopping“. IGNITE. Key Note. Virtual is the new reality. Content Customer Product Usergen. Content NEW Day. Ignite. User Centric.
  18. 18. Namics. Manage complexity and dependencies. IGNITE. Key Note. Virtual is the new reality. Content Customer Product Usergen. Content Management ProcessesBusiness Processes Day. Ignite. User Centric.
  19. 19. Namics. The future of the CMS. IGNITE. Key Note. Virtual is the new reality. Content consolidation Mobile platforms Product information Commerce integration Social im-/ export Personalized content Day. Ignite. User Centric.
  20. 20. Namics. Three major challenges. à  New dependencies and stakeholders §  Ensure business alignment §  Integrate concept and design skills à  Integration with Business Processes §  Think end-to-end §  Ensure reliability and security à  Increasing complexity §  Actively manage your architecture §  Plan for a re-implementation every 5 years IGNITE. Key Note. Virtual is the new reality. Day. Ignite. User Centric.
  21. 21. Namics. How to do it. IGNITE. Key Note. Virtual is the new reality. 11/11/10 21 Design Consulting Technology Project Management Day. Ignite. User Centric.
  22. 22. We are Namics. Thank you for your attention.

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