NYU:

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NYU:

  1. 1. Tuesday, October 19, 2010
  2. 2. Hello. Tuesday, October 19, 2010
  3. 3. TRANSFORMING ONLINE INTERACTIONS AT NYU ERIC BROSS Web Director, Office of Web Communications Tuesday, October 19, 2010
  4. 4. LET’S BEGIN Tuesday, October 19, 2010
  5. 5. » NYU.edu for Transformation » Strategy » » Successes » Looking Forward Tuesday, October 19, 2010
  6. 6. BACKGROUND Tuesday, October 19, 2010
  7. 7. NYU » Largest private, non-profit institution in the USA » 50,000+ students -- 15,000+ faculty and staff » Nearly bankrupt in the 1980’s » Resurgence in the 1990’s in Greenwich Village Tuesday, October 19, 2010
  8. 8. NYU.EDU » 1+ million unique visits per month » Visits from 225+ countries/territories Tuesday, October 19, 2010
  9. 9. BEFORE » 100+ unique central administrative units » Inconsistent coding » Little consistent branding or standards » Required coding skills to update Tuesday, October 19, 2010
  10. 10. AFTER » Redesign of administrative units as one topical site » Official brand standards were also implemented » NYU’s first enterprise WCM - CQ5 » March 12, 2010 launched with 50% in production Tuesday, October 19, 2010
  11. 11. BACKGROUND » Institution growth surge after adversity » NYU.edu growth and maturity after WCM Tuesday, October 19, 2010
  12. 12. TRANSFORM THE ENVIRONMENT Tuesday, October 19, 2010
  13. 13. STRATEGY FOR TRANSFORMATION » Site Viewers » CMS Users » Administration Tuesday, October 19, 2010
  14. 14. SITE VIEWERS » Audiences » Presentation » Findability Tuesday, October 19, 2010
  15. 15. AUDIENCES » ProspectiveStudents & Faculty » Current Students & Faculty » Alumni, Employees, Parents, Community, etc. Tuesday, October 19, 2010
  16. 16. PRESENTATION » Clean and open design » Predominant NYU brand standard » Consistent treatment of navigation Tuesday, October 19, 2010
  17. 17. FINDABILITY » Single site, topically organized » Reintroduced role-based sections » Better SEO through consistent code, site map, meaningful URLs, etc. Tuesday, October 19, 2010
  18. 18. CMS USERS » Remove technical layers » Improve content accuracy Tuesday, October 19, 2010
  19. 19. REMOVE TECHNICAL LAYERS » WCM tool was a must - CQ5 was the best » Assist with content migration » Train and onboard users smoothly Tuesday, October 19, 2010
  20. 20. IMPROVE CONTENT ACCURACY » Removed technical barrier » Timely updates amongst distributed content owners » Reusable content » “Freedom within the Framework” Tuesday, October 19, 2010
  21. 21. ADMINIS- TRATION » Enterprise-ready » Standards-based solution » Framework for customization » Editorial and design oversight Tuesday, October 19, 2010
  22. 22. ENTERPRISE- READY » Manage multiple sites » User and group management » University calendar » Possible portal environment Tuesday, October 19, 2010
  23. 23. STANDARDS- BASED SOLUTION » Assume developer community support » Portability of data in and out » Connection to additional data sources Tuesday, October 19, 2010
  24. 24. FRAMEWORK FOR CUSTOMIZATION » Flexible environment for development » Open tools to adapt to NYU culture Tuesday, October 19, 2010
  25. 25. EDITORIAL AND DESIGN OVERSIGHT » Conform to NYU brand standards » Opportunity to retain editorial control when necessary Tuesday, October 19, 2010
  26. 26. TRANSFORM THE ENVIRONMENT » Site viewers » CMS users » Administration Tuesday, October 19, 2010
  27. 27. TRANSFORMATIVE SUCCESS Tuesday, October 19, 2010
  28. 28. SUCCESSES » Inproduction since March 12, 2010 » Readily adopted by CMS Users » Nearing beta launch of first school site Tuesday, October 19, 2010
  29. 29. QUANTITATIVE » 17% of overall feedback ranked site 5 out of 5 » 651 of 669 feedback submissions have been resolved » Site viewers average 1 minute more on site since launch Tuesday, October 19, 2010
  30. 30. QUALITATIVE » The most fearful new CMS users report enjoying CQ5 » Information architecture choices have held for months » Technical staff gain roughly 25-40% more time Tuesday, October 19, 2010
  31. 31. TRANSFORMATIVE SUCCESS » Since launch March 15, 2010 » Qualitative successes » Quantitative successes Tuesday, October 19, 2010
  32. 32. TRANSFORMING FOR THE GLOBALLY NETWORKED UNIVERSITY Photo Credit: Getty Images Tuesday, October 19, 2010
  33. 33. NEXT STEPS » Upgrade to CQ5.3 in anticipation of calendar with RSVP » Application and unique campaign improvements » Queue of schools including Abu Dhabi Tuesday, October 19, 2010
  34. 34. LOOKING FORWARD » Mobile device support » CQ DAM powered NYU PictureBank » Center & Institutes template and onboarding support » Portal - personalized NYU.edu Tuesday, October 19, 2010
  35. 35. TRANSFORMING FOR THE GLOBALLY NETWORKED UNIVERSITY » Make improvements as we go » Expand to cover global locations » Support more groups across the university » Expand delivery support Photo Credit: Getty Images Tuesday, October 19, 2010
  36. 36. TRANSFORMING ONLINE INTERACTIONS AT NYU ERIC BROSS Web Director, Office of Web Communications Photo Credit: Google Maps Tuesday, October 19, 2010
  37. 37. Thank you. Tuesday, October 19, 2010

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