1.
Alcune lezioni che ho imparato
negli ultimi due anni
Giacomo ‘Peldi’ Guilizzoni
#balsamiq #bsw2010
Better Software 2010, 15 Aprile 2010

2.
buondì

3.
mi scuso in anticipo

4.
tribù

5.
l’applicazione

6.
la mia storia

7.
2001

8.
2007

9.
20,000
customers
10,000
customers
1,000
$12,539 !!! customers
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

10.
sources: see last slide

11.
e il segreto?

12.
preparazione

13.
hai fatto i compiti?

14.
trova i tuoi eroi

15.
image sources: see last slide

16.
non cercare un’idea

17.
cerca un problema

18.
video source: http://www.youtube.com/watch?v=L3xaeVXTSBg

19.
OK, mi sento pronto

20.
e adesso?

21.
video source: http://www.charlierose.com/view/interview/8831

22.
be so good !ey can’t ignore y"

23.
1. Valori 12.Branding 23.Business Plans
2. Usabilità / UX 13.Comunità 24.Business Models
3. Supporto Clienti 14.Crowdsourcing 25.Launching
4. Amministrazione 15.Sponsorizzazioni 26.Partners
5. Coraggio 16.Donazioni 27.Rivenditori etc
6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni
7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione
8. Web Office 19.Social Media / Blog 30.Pirateria
9. Essere Italiani 20.Company Policies 31.Brevetti Software
10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile
11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics

24.
PRODOTTO
SUPPORTO BLOG
TUTTO IL RESTO*

25.
e se ti clonano il prodotto?

26.
*

27.
sources: see last slide

28.
sources: see last slide

29.
sources: see last slide

30.
sources: see last slide

31.
Andiamo sul concreto...
era ora!

32.
1. Valori 12.Branding 23.Business Plans
2. Usabilità / UX 13.Comunità 24.Business Models
3. Supporto Clienti 14.Crowdsourcing 25.Launching
4. Amministrazione 15.Sponsorizzazioni 26.Partners
5. Coraggio 16.Donazioni 27.Rivenditori etc
6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni
7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione
8. Web Office 19.Social Media / Blog 30.Pirateria
9. Essere Italiani 20.Company Policies 31.Brevetti Software
10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile
11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics

33.
OK

34.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

35.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

36.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

37.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

38.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

39.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

40.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

41.
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

42.
Grazie
peldi@balsamiq.com

43.
Media Sources
http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/
balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 -
http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le-
web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb-
man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about-
the-growth-of-balsamiq
http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/
index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/
company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/
blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most-
Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/
philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/
blog/list?tag=web2.0 - http://37signals.com/about
http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding-
and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php
http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://
ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions-
podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like-
one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic-
or-balsamiq-entrepreneur/