NYU.edu: Re-imagining the   Eric Bross
         User Experience    New York University
Introduction
New York University

• Largest private, non-profit
  university in the United States

• 18 schools and colleges in 6
  majo...
The New York University Landscape
The Wild West of NYU Web Sites

• 100+ decentralized Administrative Unit Web sites


• No enterprise-level CMS -- require ...
The NYU Web Master

• Few dedicated Web professionals


• Most charged with site maintenance as an “other duty as assigned...
Content Ownership & Generation

• Content is owned and generated by each unit within the university


• No centralized edi...
New Directions
Redesign

• About a 1+ years ago, two conversations about an NYU.edu redesign began:


   • WebComm


   • Provost’s Office...
Governance

• In addition to the redesign charge, University Leadership Team bestowed
  governance:


  • WebComm through ...
Topically-based Site

• NYU is attempting to ‘reimagine’ content so it is more easily found by key
  audiences


   • Topi...
Topically-based Site

• NYU is attempting to ‘reimagine’ content so it is more easily found by key
  audiences


   • Topi...
Current NYU.edu design
New NYU.edu design
Day’s CQ 5
Learning Curves

• Information Architecture

   • Re-educating NYU Web masters

• Technical

   • Getting up to speed on J...
Challenges

• Documentation

  • Have seen improvement

• Permissions

  • Changes from CQ 4 to CQ 5

• DAM features/tools...
Advantages

• Ease of use for NYU CMS Users


• “Freedom within the Framework(s)”


• Reference Paragraph


• News at NYU
...
Future Plans
Future Plans

• Calendar with RSVP


  • Merging two university services into one


  • Leverage CQ’s, Day-supported tools...
Thank you. Questions?
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Case study: NYU - NYU.edu: Reimagining the User Experience

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Case study: NYU - NYU.edu: Reimagining the User Experience

  1. 1. NYU.edu: Re-imagining the Eric Bross User Experience New York University
  2. 2. Introduction
  3. 3. New York University • Largest private, non-profit university in the United States • 18 schools and colleges in 6 major centers within NYC • 50,000+ students • 4,000 full-time faculty & 10,000 full-time staff • 50+ international programs with full academic centers in 12 countries • Sister institution opening in Abu Dhabi in 2010
  4. 4. The New York University Landscape
  5. 5. The Wild West of NYU Web Sites • 100+ decentralized Administrative Unit Web sites • No enterprise-level CMS -- require technical knowledge to maintain sites • No official Web standards: technical, content, or identity • No consistent coding standards for best search engine optimization • Inconsistently updated content - many NOT updated after initial launch • No official NYU branding until Summer of 2008
  6. 6. The NYU Web Master • Few dedicated Web professionals • Most charged with site maintenance as an “other duty as assigned” • Many Web masters are students (Grad or Undergrad) contracted for short periods of time • ...or units contract time with the Office of Web Communications • Independent, recovery-based design & production shop of 9 FTEs
  7. 7. Content Ownership & Generation • Content is owned and generated by each unit within the university • No centralized editorial group for public-facing content • Core NYU.edu content has ad hoc management by: • WebComm in conjunction with: • Public Affairs • Advertising & Publications
  8. 8. New Directions
  9. 9. Redesign • About a 1+ years ago, two conversations about an NYU.edu redesign began: • WebComm • Provost’s Office • New aesthetic look and feel, as well as information organization • More established standards to ensure a more consistent user experience • Need tools to remove technical bottle-necks
  10. 10. Governance • In addition to the redesign charge, University Leadership Team bestowed governance: • WebComm through a Web Advisory Group • Web standards for a better and common user experience • Purview of all public-facing Web sites
  11. 11. Topically-based Site • NYU is attempting to ‘reimagine’ content so it is more easily found by key audiences • Topical organization of information • ex. “Registering and Paying for Classes” instead of “Registrar” & “Bursar” home A B C D
  12. 12. Topically-based Site • NYU is attempting to ‘reimagine’ content so it is more easily found by key audiences • Topical organization of information • ex. “Registering and Paying for Classes” instead of “Registrar” & “Bursar” home B D D A C
  13. 13. Current NYU.edu design
  14. 14. New NYU.edu design
  15. 15. Day’s CQ 5
  16. 16. Learning Curves • Information Architecture • Re-educating NYU Web masters • Technical • Getting up to speed on Java-based programming, JCRs & Sling • Design • Putting our skills to the enterprise-level test • CMS User • Culture change: reducing tech fears and gaining more content authors
  17. 17. Challenges • Documentation • Have seen improvement • Permissions • Changes from CQ 4 to CQ 5 • DAM features/tools • Excited to see upgraded core features in future releases • Reduced Reference Paragraph functionality • Formally requested resurrection of functionality from CQ 4 back to CQ 5
  18. 18. Advantages • Ease of use for NYU CMS Users • “Freedom within the Framework(s)” • Reference Paragraph • News at NYU • leveraging CQ Blog tools and data storage schema • iCal Feed Importer
  19. 19. Future Plans
  20. 20. Future Plans • Calendar with RSVP • Merging two university services into one • Leverage CQ’s, Day-supported tools • Portal environment - Personalized NYU.edu • “Academic Networking” • Social collaboration tools customized for the academic setting • Use of connectors to external social networking sites
  21. 21. Thank you. Questions?

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