The difference between brands and non brands.

1. GUJARAT TECHNOLOGICAL
UNIVERSITY
DEPARTMENT
Civil Engineering
2017-18
SARVAJANIK COLLEGE OF ENGINEERING & TECHNOLOGY,
Dr. R.K. Desai Marg, Opp. Mission Hospital, Athwalines,
Surat - 395001
Gujarat, India

2. Presentation
of
Group : 3
Roll No.
11.Dev Sonsakiya
12.Yukta Chauhan
13.Parth Chaudhri
14.Darpan Patel
15.Tirth Patel

3. Brands Or
No Brands?

4. There are
two types
of product
in the
world.
•Branded
•Non-Branded

5. What is Brand?
• A brand is a name, term, design, symbol, or other feature
that distinguishes an organization or product from its rivals
in the eyes of the customer.
• Brands are used in business, marketing, and advertising.

6. • Branding is a set of marketing and communication methods
that help to distinguish a company or products from competitors, aiming
to create a lasting impression in the minds of customers.
• The key components that form a brand's toolbox include
a brand’s identity, brand communication, brand
awareness,
brand loyalty, and various branding strategies.

7. Why Do We Prefer Brand?
• Peace Of Mind
• Save decision making time
• Create difference
• Have safety
• Brands add the value
• To exress:Who we are?

8. Why Do We Prefer Non-
Brands?
• To save money.
• Changing trend.
• Easily Available.

9. Why People do not prefer to buy
Non-Brands.
• Poor &Cheap Material.
• Maintain the standard of living.
• Uncomfortable.
• Can’t represent a royal class.
• Poor Performance.

10. Advantages Of Brands
• The harder a company works on its branding and identity, in
most cases, the more awareness it creates.
• For Example;
• Pepsi
• Colgate
• Thermocol
• Dettol

11. • Consistency in the Marketplace
• The more often a customer sees your brand in the marketplace,
the more often he will consider it for purchase.
• If the brand and identity are truly kept consistent,
the customer is more likely to feel
that the quality is consistent and to become a loyal follower of the
brand.
• However, this means that the product must
maintain a consistency that reflects the image as well.

12. Dis-Advantages Of Branded
Products
• Higher Retail Prices
• Branding efforts can be expensive.
• Product and packaging design, widespread advertising
campaigns and in-store sales promotions, for example,
are costly endeavors but necessary to adequately
develop a company’s reputation.
• As a result, the retail price of branded products can be
20 to 30 percent higher, according to the book “Principles
of Marketing,” by Ashok Jain.
• This is a disadvantage for consumers, who must pay
higher prices.
• It's also a disadvantage for producers, who must justify
higher prices to the public.

13. Can Become Commonplace
• Many brands strive to be No. 1 in the minds of consumers.
For example,
in many parts of the U.S., people request a Coke when they
go to a restaurant, not necessarily meaning a Coca-Cola product, but
any soda.
• While it is the goal of branding to become the standard,
it is not the goal to become the generic term of a line of products.
ALSO LIKE

14. •Fleeting Benefits
• The benefits of branding dissipate rapidly.
For example,
suppose a company invests heavily in product
quality and customer service, developing a stellar
reputation. As a result, many consumers will be loyal to
the brand.
• Those same consumers will depart rapidly if the
company fails to maintain its reputation,
For example,
by neglecting quality control.

15. Disadvantage: Negative
Attributes
• If a product or service experiences a negative event,
that will become attached to the brand.
For example,
a massive recall or unintentionally
offensive ad campaign can tarnish a company’s brand
and image, causing the company to need to build a
whole new brand and identity to recapture its .

16. DIFFRANCE

17. Acknowledgement
• www.wikipedia.com
• www.slideshare.com