Final-v06-climate storyboard v13 b copy
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In the run-up to COP21 many of my fellow Climate Reality Leaders hosted a series of articles, talks, individual commitments as they developed best practices for companies who wanted to participate. I was asked to participate with Wikistage in Paris, this was the part i played along with able assistance from the team of Malmo University the American School of Art and the children of Paris. Thank you and this was just the start as the UK Climate Reality Leaders are taking the next step and working with our Partners in Europe in raising the banner for change
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Final-v06-climate storyboard v13 b copy
- 1. COP 21
- 2. COP 21
- 3. COP 21 2015 November 30th to December 11th
- 4. AND YOU!
- 5. 70% :– 30% RULE WHY? HOW? WHAT?
- 6. To find solution to any problem, move out of the problem. THINK OUT SIDE OF THE BOX Connect the 9 dots with 1 continuous line without over writing.
- 8. Eliminate REDUCE INFORM CONTROL S Specific m measurable A achievable r relevant t timely
- 10. Will 2°C be enough to make a difference to our survival What do you think? “ ”
- 11. Cantheymake2C workforoursurvival? With the right political leadership in Paris a deal is possible that will have a real impact on climate change.
- 12. www.fresh-interactive.co.uk Fresh Interactive – Stand Up and be Counted project 90 to 97% certainty rates are good odds in any business Recognizing climate risk – We need to mobilise and respond to this potentially extinction level event. Keith Farmer CEO Fresh Interactive “ ”
- 13. www.sciencemediacentre.org/ 90 to 97% of us agree 2°C Climate is Man Made “ ”
- 14. What does 2°C mean to the spread of disease? “ ”
- 15. www.theguardian.com/sustainability How do we sell the world a 2°C survival storyline? “ ”
- 16. Katharina Brunatwww.awinwinworld.com Win Win World Co-founder / Chairperson Do you understand what 2°C actually means IN REAL TERMS? “ ”
- 17. 4 Ways to be Socially Responsible & Prosperous 1. Establish YourSocial Mission 2. Keep YourMission Aligned 3. Build a Community 4. Don’t Forget YourTeam
- 18. Solving the climate crisis is within our grasp, but we need people like you to STAND UP AND ACT. “ ” AL GORE Founder and Chairman, The Climate Reality Project
- 19. actlocal.eu We believe that everybody can make a difference when it comes to Global Warming, we just need to all push the right way. If we start thinking Globally & Act Locally, We are one step closer to the Goal “ ” Tobias Witting, Sebastian Grute, Carl Edberg
- 20. Joan Marie Baumanjoanmariebauman@neuf.fr What will a 2°C rate actually mean to our Children. WILL IT BE TOO LATE? “ ”
Editor's Notes
- Slide 1: (15 SECONDS) STAND UP AND BE COUNTED - How do we reach our goal? A Call to Action and an Invitation to Partnership Why I am here – My Mum and Homework – Could do better New Technologies and Business models; HAND GESTURES POLTICIANS
- Slide 1: (15 SECONDS) STAND UP AND BE COUNTED - How do we reach our goal? A Call to Action and an Invitation to Partnership Why I am here – My Mum and Homework – Could do better New Technologies and Business models; HAND GESTURES POLTICIANS
- Slide 2: (30 SECONDS) Paris & COP21 – The road to Paris Pressure on governments to tackle climate change and leading up to COP21 Holding OURSELVES to account solutions to climate challenges Justice advocates calling on governments to tackle climate change head-on. HAND GESTURES POINTING FINGER
- Slide 3: (1 Minute) Climate change - Be a catalyst for change Emotional leadership: Think Global Act Local – direct impact on Cause & Effect Developing potential: Reality & creating shared syringe’s that inflame from within. Working smarter: Make life easier / Less is More / enabler and ally rather than a blocker Result focus: to create real change – you have to delegate and build trust in one vision TALK TO AUDIENCE AND CAMERA
- Slide 4: (1 MINUTE) Why Today - WHY few understand / HOW Some Know / WHAT Most understand 100% People not always consciously aware of their thoughts and feelings about complicated topics People are overwhelmed by the complexity and scale of ecological threats Establishing connection and engagement requires compassion and credibility. Our job is to inspire and nudge the way we act The most important question for climate impacts is ‘when’, not ‘if’ IF 70% of something terrible happening, people focus on the 30% chance that it won’t. Climate change is a notoriously ‘distant’ risk for most people — not here, and not now. Uncertainty in climate predictions creates dangerous thoughts in our own reality STAND STILL AND DESCRIBE THE PROCESS
- Slide 5: (30 SECONDS) Thinking outside the box -Mind game – (Talk the scenario) Jogging collective memories - shift to climate change from a scientific to a social reality COP 21 = December 190 nations in Paris to discuss a new global agreement BUT WHY? Carbon dioxide emitted next 50 years will determine extent to which our climate changes. We need to create the collective willpower to do it — is an uncertainty that dwarfs all others. SLIDE 6: (30 SECONDS) SMART – ERIC Meet SMART (A goofy cartoon EC character) Business acumen; Specific / Measurable / Achievable / Realistic / Time A goal might be to hold a meeting or to organise a petition. Meet ERIC (A goofy cartoon EC character) Health& Safety Acumen: Eliminate / Reduce / Inform / Control Hierarchy by providing a structure to select the most effective control measures PACE AND GESTURE
- Slide 5: (30 SECONDS) Thinking outside the box -Mind game – (Talk the scenario) Jogging collective memories - shift to climate change from a scientific to a social reality COP 21 = December 190 nations in Paris to discuss a new global agreement BUT WHY? Carbon dioxide emitted next 50 years will determine extent to which our climate changes. We need to create the collective willpower to do it — is an uncertainty that dwarfs all others. SLIDE 6: (30 SECONDS) SMART – ERIC Meet SMART (A goofy cartoon EC character) Business acumen; Specific / Measurable / Achievable / Realistic / Time A goal might be to hold a meeting or to organise a petition. Meet ERIC (A goofy cartoon EC character) Health& Safety Acumen: Eliminate / Reduce / Inform / Control Hierarchy by providing a structure to select the most effective control measures PACE AND GESTURE
- Slide 5: (30 SECONDS) Thinking outside the box -Mind game – (Talk the scenario) Jogging collective memories - shift to climate change from a scientific to a social reality COP 21 = December 190 nations in Paris to discuss a new global agreement BUT WHY? Carbon dioxide emitted next 50 years will determine extent to which our climate changes. We need to create the collective willpower to do it — is an uncertainty that dwarfs all others. SLIDE 6: (30 SECONDS) SMART – ERIC Meet SMART (A goofy cartoon EC character) Business acumen; Specific / Measurable / Achievable / Realistic / Time A goal might be to hold a meeting or to organise a petition. Meet ERIC (A goofy cartoon EC character) Health& Safety Acumen: Eliminate / Reduce / Inform / Control Hierarchy by providing a structure to select the most effective control measures PACE AND GESTURE
- SLIDE 6: (30 SECONDS) SMART – ERIC Meet SMART (A goofy cartoon EC character) Business acumen; Specific / Measurable / Achievable / Realistic / Time A goal might be to hold a meeting or to organise a petition. Meet ERIC (A goofy cartoon EC character) Health& Safety Acumen: Eliminate / Reduce / Inform / Control Hierarchy by providing a structure to select the most effective control measures PACE AND GESTURE SLIDE 6: (30 SECONDS) SMART – ERIC Meet SMART (A goofy cartoon EC character) Business acumen; Specific / Measurable / Achievable / Realistic / Time A goal might be to hold a meeting or to organise a petition. Meet ERIC (A goofy cartoon EC character) Health& Safety Acumen: Eliminate / Reduce / Inform / Control Hierarchy by providing a structure to select the most effective control measures PACE AND GESTURE
- Slide 7: (30 SECONDS) Cause & Effect If you want to encourage something make it easy If you want make something stick you must (Make it sticky) Simplify, reduce hassle and take out friction Human beings are deeply social beings. We are constantly influencing each other, try it in your next few meetings try watching other people’s body language more carefully –to understand human behavior you have to understand there is a web of influence that flows between us. STAND STILL – POINT TO FLIPPING OVER 9 DOTS TO PEOPLE AND FAST COMMENTS
- Slide 8: FLASH ONLY (15 SECONDS) – LEADERS need to build greater community opportunities No ONE country can tackle the sustainable development challenges alone WE NEED true international partnership - we all need to change - make different choices with regards to business management, ethics, politics, healthy life styles and personal consumption, resource use, fertility, education etc. ¨ Lead with compassion and communicate from the heart as well as their head; ¨ Can formulate a clear vision and inspire and engage others with it; ¨ Inspire meaning and purpose.
- Slide 9: (FLASH ONLY (15 SECONDS) - POLTICIANS Policy-makers, the focus on uncertainty can obscure the important messages underneath. Body languages & gestures (hand signals audience) and verbal delivery often clash Effective leaders have the ability to move themselves and others to action – 18 EMAILS / 12 LETTER – NO LUCK –Don’t want to loose face and votes
- Slide 10: (FLASH ONLY(15 SECONDS) - BUSINESS Effective businesses have the ability to move themselves and others to action They create triggers that tap into those little things that trigger behavior 18 EMAILS / 12 LETTER – 74 replies from all levels including trade unions
- Slide 11: FLASH ONLY (15 SECONDS) - SCIENTISTS Business - Uncertainties are everywhere, yet crucial personal decisions are still made 70 to 77% SURE climate condition is man made & all agree climate impacts is ‘when’, not ‘if’ No emails or letters BUT AVALANCHE OF REPLIES AND COMMENTS – THANK YOU
- Slide 12: (FLASH ONLY (15 SECONDS) - DOCTORS Climate science is not a single discipline like ‘neuroscience’ – it involves bringing together expertise from many different areas of science to understand a complex problem: why the climate is changing, and what we can do about it. (Fighting tropical disease)
- Slide 13 - FLASH ONLY (15 SECONDS) – Media - How can climate skepticism be countered? Timely: interventions are effective before habits are formed and help you plan ahead MEDIA – 27 EMAILS / 6 LETTER – NO LUCK – Only interested in Sound bites & Bad news A question motivating communication - - Media: They are tired skeptics
- SLIDE 14 (FLASH ONLY (15 SECONDS) – NGO How and when will our fossil fuel use change AND CAN technologies mitigate the problem? Will changing economics or political processes ALONE enable us to tackle the problem NO? MOVE AROUND - GESTURES
- Slide 15: (30 SECONDS) Think Global Act Local - What does "think globally, act locally" mean to you? To me, it means do something about it in your community. Anybody can just do something small, to help the world globally. It doesn't take to much time or effort or many ways you can help slow down warming. When you make a decision or form an opinion, you think you know why – but you can be wrong Give people ownership of any problem, and then ask them for their ideas and solutions. If politicians and scientist want to create any rules or procedures, they need to involve US, then we are more likely to WANT to and not just feel that WE have to its all about getting buy in to the message and the idea we all NEED TO CHANGE our habits and the way we live The truth is that most of our mental activity actually happens below our level of conscious thoughts Our unconscious neurological processes that underpin every aspect of our lives have been formed and constantly reinforced by subliminal selective reinforcement from a very early age. Example my MUM – earlier pioneer of pre-environment movement (Homework / Washing Machine) CHILDREN STAND UP TAKE APPLE EACH OUT OF BOWL – GO TO PRE-ARRANGED STANDING SPOTS (with Apple and pictures) WAIT
- SLIDE 16: (1 minute) STAND UP AND ACT - SUSTAINABILITY & GLOBAL RESPONSIBILITY State – Looking for stronger coordination of international governance in future. Society – Private philanthropy is a key role in the future, if and when the world's becomes engaged. Economy – Corporate citizens on duty - can add value to corporations' activities. CHILDREN OPEN UP APPLES – LIGHTS WITHIN APPLE – SHOW TO AUDIENCE AND CAMERAS Team “gasp / clap / sharp intake of breath- - aim to create a herd instinct in others
- Slide 17: (30 SECONDS) Students - WE'RE DOING IT TOGETHER Need to convince world leaders that there is citizen support for bold action to cut emissions. What are some ways you plan to get involved with this campaign? When the world speaks with one voice, our leaders have to listen MY strategy was to create a vivid ‘mental model’ of climate change in THE studio (and those watching later) minds and hits home with people and communities – personal narratives.” Not lists of numbers, probability statements, or technical graphs, and so finding ways of translating scientific reports into something more engaging. TEAM STAND UP AND COME ON DOWN TO CHILDREN (audience think one of them) CHILDREN HAND OUT ART TO AUDIENCE TO ANSWER I EXPLAIN TO CAMERA WHAT HAPPENS NEXT > WEB > TEST > A or B > LINKS TO MORE
- Slide 18: (30 SECONDS) Street Art - Reality is most people understand the world through stories and images, Street art uses simple slogans and provocative images to spread important and inspiring ideas in ways that are easy to remember - Such art can inspire people to action or at least remind them about important issues that they may have forgotten. “If we talk about uncertainty in a positive way it creates hope, FADE OUT WITH CHILDREN MIXING WITH AUDIENCE MALMO TEAM & JOAN TAKE ARTWORK WITH MESSAGES TO PUT ON WEBSITE (spare pens)