Starbucks Coffee Strategy

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Report done by David Mc Guinness, Selim Öztürk and Zhifeng Qi. Master in Business Strategy.
The main purpose of this report is to analyze Starbucks’ strategy, inquiring the coffee industry, competitors, International expansion, resources and capabilities.

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Starbucks Coffee Strategy

  1. 1. STARBUCKS COFFEE March 2011 1
  2. 2. Contents 2
  3. 3. 1. Company profileooo • ‐ •o • • •o 3
  4. 4. Industry Analysisoooooo 4
  5. 5. 2. Starbucks Competitors 5
  6. 6. 3. Resources and Capabilities o o Model of Strategic Analysis 6
  7. 7. 3. Resources and Capabilities Model of Strategic Analysis 7
  8. 8. Competitive Advantages What Makes Starbucks So Special??• 8
  9. 9. 5. VRIO AnalysisWhat Makes Starbucks So Special?? o o o o o o o o 9
  10. 10. 5. VRIO Analysisoooooooo 10
  11. 11. 6. ...And What About the future??oooooo Model of Strategic Analysis 11

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