17. Mobile is more
important than
ever before.
Having a social
presence +
strategy matters.
Online reviews
are critical to your
reputation +
business.
Managing them is
a must.
As your audience
changes, you need
to change with it.
The Silent
Traveler is out
there – are you
listening to them?
21. • Instagram launched on October 6, 2010
• Instagram now has 400 million active users
• 30% of internet users are now on Instagram
• Instagram usage has doubled in the last two
years
https://www.brandwatch.com/2016/05/37-instagram-stats-2016/
22. • Engagement with brands on Instagram is
• 10 times higher than Facebook
• 54 times higher than Pinterest
• 84 times higher than Twitter
• 30%+ of Instagram users have used their
mobile to purchase a product online–
• making them 70% more likely to do so
than non-users
https://www.brandwatch.com/2016/05/37-instagram-stats-2016/
23. Direct messages, insights,
and more info.
Profile image/ logo Number of posts,
followers, and who
you are following
Edit your profile,
account info
Your brand name
Your brand’s
description
Trackable link to
web property Photos people tag
of your brand
IG Handle
Map of your geo-tagged
photos
Switch Accounts!!!
Your video and
image content
24. Direct
messages
Profile image/ logo
View Stories
Your brand name
Engagement (likes,
video views)
IG Handle
Options, report
content, etc.
Copy and
hashtags
Your video and
image content
Engagement –
follower comments
Create a Story
41. Social media isn’t a
trend anymore. It’s
a critical part of
your business.
Consumers are
more mobile-
friendly than ever
before. Are you?
Online reviews are
the new word of
mouth. Tap into
the conversation.
Visual content can
drive big
engagement.
Social media can
be manageable.
Create a strategy +
execute.
Editor's Notes
Note: internet users who use a social network via any device at least once per month
% of internet users are active (meaning they log in at least once per month) on social media
There are 259.7 Million internet users in the US alone (about 80% of the US population).
In 2016 there will be 185.6 million active social network users
Facebook members vs those who actually use facebook: Of the 185.6 million active social network users, 87.8% of social network users are using facebook.
Of social network users, almost 71% of them are women.
% of social network users who use Instagram is around 48% overall and predicted to grow rapidly through 2018.
Stop and consider auto posting, especially to Twitter from FB or IG
IG to Facebook OK ;)
Consider your mannerisms and etiquette .. .don’t use your business/brand social channel as your personal blog.
Talking AT your customers, and not with them…
Content strategy – consider your goals and your audience, potential customers
Complete profiles, track links, etc. leverage data and ROI
