Kent Thomas, and guest presenter, Dusty Zundel CEO of Signature Products Group, will discuss the importance of linking strategic planning to your operating plans and recommendations for holding the organization accountable for execution.
2. 1
The Planning Process
Step 1 - Vision / Strategy Statement
What?
Why?
Where?
Who?
#3 - Where
Are We
Going?
(Goals)
#5 - What
Will We
Become?
(Goal Line)
#4 - Who
Are We?
(Image)
#1- What
Business
Are We In?
#2 - Why
Are We in
Business?
This process requires us to ask the “hard” questions and talk about all of the
“elephants in the room”. Everyone must feel free to give honest feedback
3. 2
1
2
3
4
Step 2 – The Strategic Plan & Forecast
OPERATING PLAN – First 12 Months
2
GLOBAL FORECAST – High-level Revenue,
Cost, Expense & Financing Assumptions
3
PRODUCT PLAN – Pricing & Positioning
4
Think Long-term - 5 to 10 Years
BUSINESS MODEL – Who are our customers? How do
we generate Revenue, Profits and Cash
1