1. © ACCOMPLI | INSPIRING INSIGHT 1
Sara Shailer
What’s yours?
Reputation matters

2. © ACCOMPLI | INSPIRING INSIGHT 2
Reputation matters
What are you known for?
• Do the positives outweigh
the negatives?
• And until you ask, you simply
don't know
• And reputation is the
foundation on which you
build everything else
The foundation – firm or otherwise – on which you build
We ask your customers,
staff, donors, investors
and other stakeholders

3. © ACCOMPLI | INSPIRING INSIGHT 3
Reputation matters
Reputation is multi-faceted.
Key elements include:
• perceptions of the quality of
what you deliver
• how respected you are
• how much your customers
need or want what you
deliver i.e. relevance
Quality, respect, relevance – celebrate, change, action
Once you know your
stakeholders’ perceptions, you
can:
• celebrate (always good to
have some encouragement!)
• change what you need to do
differently
• identify and action
communications gaps

4. © ACCOMPLI | INSPIRING INSIGHT 4
Honing the brief
Objectives and possible methods
We work with you to define objectives but a key objective may be to establish . . .
‘What is your reputation among key stakeholders?’
Online survey and data analysis
• As well as online surveys we
find interrogating
existing data
provides
insight
Telephone, face to face, focus groups
• We select participants after an
internal workshop made up
from different parts of your
business

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Delivering the research
With professionalism
We choose to operate under the Market Research Society’s
Code of Conduct

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Reporting: highlights
“Here’s what
needs work”“Here’s what
is good”
Summaries: what would your key findings be?

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Reporting: positive words
Getting into the detail: what would yours be?

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Reporting: negative words
Getting into the detail: what would yours be?

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Reporting: clear findings
• The clear presentation of findings enables your team to
engage quickly
We show you the findings simply and clearly
50%
16%
24%
10%
0%
33%
17%
21%
17%
12%
1 2 3 4 5
internal
external

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Reporting: reputation ratings
Breakdown of figures: what would yours be?
2%
5
Excellent
40%
4
Good
34%
3
Average
20%
2
Below average
4%
1
Poor
“How do you rate our call response times?”

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Reporting: specific rating
We can report on
• a business area
• a particular deliverable
• differences between
internal and external
perceptions
• differences between all
your varied audience
groups
What areas and groups of stakeholders interest you?
7%
30%
38%
21%
4%
Internal External
10%
34%
42%
17%
7%
0%
29%
37%
22%
2%
5
4
3
2
1

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Reporting: rankings
What reputation measures would you find most useful?
What you are least successful in
2
3
4
5
6
How you rank against others
1 What you excel in
How you deliver against organisational
objectives
What values and behaviours you project
The competencies which are most valued

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Key deliverables
Actions, a common understanding and a motivated team
© ACCOMPLI | INSPIRING INSIGHT
We deliver:
• key action points
• a common understanding of reputation
through rich, informed decisions
• an informed and motivated team

14. © ACCOMPLI | INSPIRING INSIGHT 14
01242 260460 www.accompli.co.uk
Because reputation matters
Can we help?