The document discusses 5 tips for effective Salesforce data management: 1) Set clear data goals for retention, purging, and archiving. 2) Employ data archiving strategies to move older data to cheaper storage while keeping it accessible. 3) Utilize external storage options like clouds or on-premise platforms to archive Salesforce data and free up space. 4) Implement robust data backup processes to safeguard information and enable restoration in case of data loss or disaster. 5) Monitor and optimize data usage by analyzing utilization reports to identify growth areas and streamline processes accordingly.