Crowdfunding as a corporate social responsibility marketing program
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Talk for the Langley Chamber of Commerce on the use of crowdfunding to support measurable corporate social responsibility marketing program results.
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Crowdfunding as a corporate social responsibility marketing program
- 1. Crowdfunding in Marketing Daryl Hatton CEO @ ConnectionPoint
- 2. Raised: $130,000,000+ Campaigns: 200,000+ Countries: 34 Team: 10
- 3. BCTIA Most Promising Startup 2013 + #30 on list
- 19. 65% 14% 6% 15% Sharing by Platform Dark Social Facebook Twitter Other
- 24. Toto, I’ve got a feeling we’re not in Kansas anymore
- 28. 64% of consumers choose, switch, avoid or boycott a brand based on its stand on societal issues. Edelman’s Earned Brand 2018
- 29. 66% will switch to new products from purpose- driven companies. 2018 Cone/Porter Novelli Purpose Study
- 30. 78% will tell others to buy products from purpose- driven companies. 2018 Cone/Porter Novelli Purpose Study
- 32. Crowdfunding Corporate Social Responsibility Micro-Influencer Marketing Cause sponsorship is predicted to reach $2.14 billion in 2018, a projected increase of 4.4% over 2017. ESP Sponsorship Report
- 33. Yule Duel 2018 raises money for May’s Place
- 37. Sponsor local causes that align with your brand
- 41. What’s the Secret Sauce to making crowdfunded cause marketing work?
- 44. Who + Why > What
- 45. Brand Requirements Cause Requirements
- 47. Work together with your cause partners
- 50. Make adjustments along the way to ensure you hit your targets
- 55. Takeaways Crowdfunding can help you market to Internet Generations Get millennial help Find aligned cause partners Tell your combined story Encourage social media conversation Deliver value to donors Measure results