Powerpoint Presentation

1. Review- Advertising
2.0

2. Author Bio: Tracy L. Tuten
• Tracy L. Tuten, Ph.D. is currently professor of marketing at
East Carolina University where she teaches social media
marketing, marketing research, and advertising. Frequently
quoted in the press, including in the New York Times,
Brandweek, the International Herald Tribune, and the
Washington Post, she is a leading contributor to industry
views on leveraging the Internet for branding. Her research
has appeared in such journals as Psychology & Marketing, the
Journal of Business Research, and Social Science Computer
Review, among others. Dr. Tuten has served consultant and
guest professor roles internationally and in the United States
with organizations that include Samsung Electronics, Royall &
Company, the Martin Agency, and the NFL Coaches
Association. She has twice served as a Fulbright Scholar and
has won national and institution-wide awards for teaching
excellence.

3. • Advertising is the quickest way to give your business or
commercial company recognition. Effective advertising can
help businesses grow a great deal over a short period of time.

4. • Advertising 2.0 covered many areas of advertising that are
extremely important and to some, dyer to the success of a
company. This book was most appealing because it has to deal
with current use of social media and advertising.

5. • One of the subjects covered in the book was “Investments of
Online Advertising.” This particular area caught my interest
because social media already has whopping impact on today’s
society; Even the most influential people have some type of
social media account. This gives us (the consumers) a quicker
understanding of the events going around us.

6. • Online advertising began in the 1990’s and from this point on;
this would become the most common forum to advertise
from.

7. • One of the issues that occurred during the establishment of
online advertising was “growth in Internet penetration,
domestic and abroad, changes in consumer media
consumption, and challenges associated with advertising via
other media.” This helped make for a rich landscape for
advertisers as evidenced by the shift in advertising
expenditures across media types.

8. • One thing I would like to be a little bit more informed about is
“social-media impact balancing metrics and insight for
advertising success.” This is key information to have to avoid
negative results when using social media as a outlet for
advertising abroad in various different countries.
• This book has plenty of useful information to help guide an
advertising campaign especially when using social media. I
would recommend that this book be used in every advertising
class since it has the do’s and don’ts of social media
advertising