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Charles de Gruchy?
CRM; Database Marketing; Digital
Marketing; Social Media; Media Planning;
SEO; Optimization strategies;...
Charles is a serial entrepreneur from an early
age starting a landscaping business in high
school that eventually funding ...
At that time Brian had held a senior creative role
with the agency for about 20 years and Charles
was just entering the ag...
Brian and Charles formed a partnership with
Brian leading the effort. That partnership
eventually became the direct market...
The firm eventually merged with a US catalog
agency to form Salter, deGruchy, Christensen in
1991 with consolidated billin...
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Charles de gruchy by Charles de Gruchy

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Backgrounder on Charles de Gruchy's early years in direct marketing in Toronto with his partner Brian Salter

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Charles de gruchy by Charles de Gruchy

  1. 1. Charles de Gruchy? CRM; Database Marketing; Digital Marketing; Social Media; Media Planning; SEO; Optimization strategies; Engagement Design
  2. 2. Charles is a serial entrepreneur from an early age starting a landscaping business in high school that eventually funding his university education at The University of Toronto where he graduated with both BA and MA degrees in business administration. After a series of exploratory opportunities he was introduced to Brian Salter at the time head of Creative at Grey Advertising, Toronto.
  3. 3. At that time Brian had held a senior creative role with the agency for about 20 years and Charles was just entering the agency business. What Brian saw in Charles active and constructive planning approach to the direct marketing business and an opportunity to take his CRM creative talents to a new audience.
  4. 4. Brian and Charles formed a partnership with Brian leading the effort. That partnership eventually became the direct marketing agency – Salter, de Gruchy Inc. The firm grew rapidly as demand for direct and database marketing planning services grew. Salter, de Gruchy added database development and analytics services through partnership with Barbara Canning Brown and Steven Shaw. i
  5. 5. The firm eventually merged with a US catalog agency to form Salter, deGruchy, Christensen in 1991 with consolidated billings of$16M . Clients included Dell Canada, IBM Canada, Barnes & Noble, The Bay, Air Canada, Sears, Hallmark and others. Database management was handled by BCB & AssociatesThe successful merger was interrupted by the death of Brian Salter and the agency was sold to Cossette Communications Canada i

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