1. THE PERFECT FAN
Indie-pop

2. INTRODUCTION
 In order to identify the audience, a range of medias
were consulted. The images in the following slides
represent the Indie genre through the stereotypical
brands, which will help in identifying indie
stereotypes in my media work.

3. READ ALL ABOUT IT

4. TUNE IN

5. ROLE-MODELS

6. MOVIES/TV?

7. EXPRESS YOURSELF

8. BE SOCIAL

9. GET DRESSED:
FIND YOUR OWN STYLE AND BE PROUD OF IT:
 Vintage clothing, „old cuts and prints‟
 Print
 Vintage iconography
 Vintage adaptations of modern matters
 Sepia effect
 Modern Indie clothing:
 Design
 Chequered „Grunge‟ lumberjack shirts
 Skinny Jeans
 V-neck
 Wooly tops?
 Skinny Jeans
 Daisy-dukes

11. ACCESSORIZE:
 Jewellery
 Pendants
 Charms
 Bracelets
 Fabric
 Bangles
 Lots of
 Watches
 Ice watches
 „Swatches‟
 Hats
 Deerstalker wooly hats
 Flat-peaks
 Scarves
 Glasses
 Wide-frame
 Ray-bans
 Piercings
 Tragus
 Plugs

13. GEAR UP
 Equipment
 Cameras
 Skateboards
 One-gear bicycle
 Rucksack/messenger bag

15. FIND YOUR TRIBE
 Using results from Findtyourtribe.co.uk, these results
indicate the following:
 Initially the signs indicate that the audience will be „Indie
Scenesters‟:
 “You are at the forefront on the indie scene – you know
all the major players. You‟re always ahead of the game
– moving on to the next thing once everyone joins in.
You like to look good and your icons go beyond the
centrefold of the NME – your current look is James
Dean meets Grace Jones. Just wait – everyone will be
wearing it in a year‟s time”.
 With the above results, it is evident that indie audiences
are „trend setters‟, and are fashion conscious.

16. INDIE MODELS:

17. INDIE MODELS

18. INDIE MODELS

19. INDIE MODELS